The relaxation beverage category is expanding rapidly, fueled by rising stress levels, increased interest in functional ingredients, and a shift away from alcohol.
Hemp and cannabis infusion technology company Vertosa has teamed with Pabst Labs, the newly formed licensed cannabis company producing ready-to-drink beverages under the Pabst Blue Ribbon (PBR) name.
As off-premise alcohol sees strong performance, and coffee and alcohol remain leaders in beverage, the success of hard coffee comes as little surprise. Growth in the category has boomed, and performance indicates a steady outlook.