Brand strikes partnership with the Black and Brown Cannabis Guild
October 13, 2021
Birmingham, Mich.-based Happi, introduced its signature, cannabis-infused sparkling water: Happi. With all-natural, vegan ingredients and a microdose of 2.5 mg of THC in each can, Happi is Michigan’s first-to-market cannabis infused water, as it aims to redefine happy hour with a better-for-you alcohol alternative, the company says.
Direct-to-consumer platform brings hemp-derived beverage line to 17 states
October 6, 2021
Truss CBD USA, a joint venture by Molson Coors Beverage Co., Chicago, and HEXO USA Inc., a subsidiary of Canada-based HEXO Corp., announced the expansion of Veryvell, a line of hemp-derived CBD and adaptogen beverages.
New bottled water developed in partnership with Canopy Growth
October 4, 2021
Pittsford, N.Y.-based Karma Culture LLC announced the launch of Karma CBD Water. This is the first CBD beverage to launch under the Karma wellness and probiotic waters beverage portfolio and has been developed in partnership with Smith Falls, Ontario-based Canopy Growth Corp., a world-leading diversified cannabis and hemp company.
The Clean Beverage Co., a division of Alkaline Water Co., announced the launch of its brand new line of six natural A88CBD functional waters: Reenergize, Berry Black; Refresh, Lemon Lime; Relax, Peach Mango; Rest, Strawberry Kiwi; Relief, Grapefruit Ginger; and Resistance, Orange Tangerine.
Despite no legalization at the federal level, CBD ingredients in beverages are hitting the market fast. CBD sales in the United States grew 20% in 2020, but is a slowdown from 2019, states Euromonitor International.
Boulder, Colo.-based BDSA announced an update of its cannabis market forecast, a five-year rolling global forecast by country, state, province, channel and category. Cannabis sales for 2021 will near $31 billion, an increase of 41% more than 2020 sales. Further, BDSA forecasts global cannabis sales to grow from $30.6 billion in 2021 to $62.1 billion in 2026, a compound annual growth rate (CAGR) of more than 15%.
Some 50 years removed from the Hippie Movement of the ‘60s and ’70s, medical and recreational marijuana, pain-relieving edibles like gummies and tinctures are being used by a diverse consumer base in a growing $30 billion cannabis market.