The U.S. beer market is experiencing dissecting storylines as portions of the category thrive while others are adapting to changing consumer tastes. Domestic beers remain challenged, but see a boost from super-premium brands.
This year’s State of the Industry report on the U.S. beer market highlights the road to recovery the beverage alcohol category is navigating as consumers turn to novel innovations.
Launch coincides with release of LightSky TropiCooler, a limited-edition mini fridge
February 24, 2022
Blue Moon Brewing Co., a division of Chicago-based Molson Coors Beverage Co., announced the expansion of Blue Moon LightSky, the brand’s light and flavorful, citrus-forward beer, with its first line extension: LightSky Tropical Wheat, it says. Tropical Wheat is the second innovation in the growing Blue Moon LightSky family following LightSky Citrus Wheat.
For the U.S. beer market, the road to recovery is showcasing the determination of major players. For domestic brewers, competition from non-traditional segments prompts exploration.
Earlier this month, Busch Light released limited-edition Ice Fishing cans. To celebrate the launch of its limited-edition Ice Fishing cans and embrace its Midwest roots, Busch Light has dropped the Busch Light Ice Shanty on legendary Mille Lacs Lake in Minnesota.
In celebration of National Drink Beer Day, Budweiser, a brand of Anheuser-Busch, St. Louis, is looking for fans, no matter their gender, to serve as the King of Bud and win $50,000.
Limited-edition release coincides with Scary Delicious Tour
September 27, 2021
D.G. Yuengling & Son Inc., Pottsville, Pa., announced the return of its beer collaboration with Hershey's. The Yuengling Hershey's Chocolate Porter will be available in bottles and on draft beginning late-September, just in time to mark the official start of this year's Halloween season.
Beer seltzer centric segment outperforms other beer counterparts
July 1, 2021
With dollar sales for the U.S. beer market up 9.5%, the beverage alcohol category is seeing growth factions, particularly the beer seltzer centric and non-alcohol beer segments.