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Beverage NewsBeer

Blue Moon expands LightSky brand with Tropical Wheat

Launch coincides with release of LightSky TropiCooler, a limited-edition mini fridge

BlueMoonLightSky_TropicalWheat_900.jpg
February 24, 2022

Blue Moon Brewing Co., a division of Chicago-based Molson Coors Beverage Co., announced the expansion of Blue Moon LightSky, the brand’s light and flavorful, citrus-forward beer, with its first line extension: LightSky Tropical Wheat, it says. Tropical Wheat is the second innovation in the growing Blue Moon LightSky family following LightSky Citrus Wheat, which debuted in 2020 and has already received recognition as a Top 10 craft beer brand, it adds. 

Blue Moon LightSky Tropical Wheat is a full-flavored wheat beer brewed with hints of real pineapple fruit and orange peel at only 95 calories for a 12-ounce serving.

“When we launched Blue Moon LightSky nearly two years ago, we challenged the flavor drinkers expect to find in a light beer and it’s still going strong ― at the end of 2021, LightSky remained the top light beer in the craft segment,” said Mara Schaefer, senior director of above premium beer at Molson Coors Beverage Co., in a statement. “Tropical Wheat builds on this momentum and what consumers love most about LightSky ― its unbelievable flavor and sessionability ― with a pineapple-forward flavor proposition.”

Available in sleek 12-ounce slim cans, Blue Moon LightSky Tropical is available in six-pack and 12-pack varieties. 

To celebrate the launch of Tropical Wheat, Blue Moon LightSky is releasing the LightSky TropiCooler, a limited-edition mini fridge designed to bring island-inspired light to dreary, winter days this season. 

“With early sunsets and dark days, we could all use a taste of the tropics and some much-needed brightness in this the last stretch of winter,” Schaefer stated. “Just like LightSky Tropical Wheat, the TropiCooler brings light and flavor to your drinking this season and most importantly, allows you to savor every sip as if you’re relaxing in the sun somewhere warm.”

Each LightSky TropiCooler is equipped for a luxe sunlight experience, a tropical aesthetic, and a 12-pack of Blue Moon LightSky Tropical Wheat.

KEYWORDS: Blue Moon domestic beer light beer wheat beer

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