The Yuengling Co., Pottsville, Pa., announced that the brand's flagship beers are officially available across Texas.
Millions of beer fans in Texas now have their pick from a selection of Yuengling's renowned beers, including the iconic Yuengling Traditional LAGER, Light Lager 99, Golden Pilsner, and FLIGHT by Yuengling, the Next Generation of Light Beer.
“It's an important day for our brewery as we take this large first step in our Westward expansion,” said Wendy Yuengling, chief administrative officer and sixth generation family member of D.G. Yuengling & Son Inc., in a statement. “On behalf of our entire Yuengling family, we are humbled by the opportunity to bring the goods to the Lone Star State. The passion these fans have shown for our beer and our brand brings into perspective the nearly 200-years of hard work and perseverance that have brought us to this point in our company's history. We continue to be inspired by our fans and past generations to brew the best beer possible, and look forward to continuing to do so in this amazing state.”
This milestone rollout officially makes Texas the first state in The Yuengling Co. joint venture of D.G. Yuengling & Son Inc. and the Molson Coors Beverage Co., Chicago, to increase Yuengling's reach outside beyond its current 22-state East Coast footprint. In honor of the brand's launch in the Lone Star state, Yuengling will made special deliveries Aug. 23 at iconic destinations across Texas including the San Antonio River Walk and Fort Worth Stockyards.
“This is a very exciting time for Molson Coors and Yuengling, as we see this tremendous growth opportunity for our businesses come to fruition with product on shelves,” said Gavin Hattersley, CEO of Molson Coors Beverage Co. “We're looking forward to making a lot of beer drinkers throughout the state Texas very happy as they can now get their hands on another one of the nation's most beloved and iconic beers.”
The Yuengling Co. and Molson Coors have worked tirelessly to ensure Yuengling's family's recipes and tradition of brewing excellence for the past 192 years will be matched as they brew Yuengling locally in Fort Worth.
“We're excited to see how the country's largest beer market adds to Yuengling's growth trajectory over the coming months and years,” said Pat Pikunas, general manager of The Yuengling Co. “Now that we've officially launched in Texas, we're excited to be able to finally bring the goods to our passionate fans and give Texans the highest quality beer drinking experience.”
The Yuengling Co. will oversee future expansion into other Western markets outside of Yuengling's existing 22-state Eastern footprint.