VIVE Fruit Punch Hard Seltzer Variety Pack enters Texas market

Hard seltzer brand expands into H-E-B markets

(Image courtesy of Braxton Brewing Co.)

VIVE, a brand of Braxton Brewing Co., Covington, Ky., announced its launch into H-E-B markets as well as its Fruit Punch Hard Seltzer Variety Pack hitting Texas store shelves.

VIVE PUNCH will be available beginning this June at a suggested retail price of $15.99 for each 12-pack of naturally sweetened flavors like Original Punch, Southern Punch, Sunrise Punch and Tropical Punch.

"We're incredibly proud of our ability to bring our new VIVE PUNCH to Texas. The hard seltzer category is highly competitive, and we just knew we needed to continue to innovate BIG and put the product into the hands of consumers who think BIG, too," said Jake Rouse, co-founder and CEO at Braxton Brewing Co., in a statement. "Each of the four PUNCH flavors deliver exactly what the name promises, from Original Punch to Tropical Punch, and we're excited to 'wow' our new Texas fans with this launch."

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