Truly Hard Seltzer, a brand of The Boston Beer Co., announced the launch of Truly Punch Hard Seltzer. 

VIVE, a brand of Braxton Brewing Co., Covington, Ky., announced its launch into H-E-B markets as well as its Fruit Punch Hard Seltzer Variety Pack hitting Texas store shelves.

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of Truly Punch Hard Seltzer, a new variety pack that blends the familiarity of traditional punch with fruit flavors for a juicy, punchy hard seltzer experience, the company says.

Prestige Beverage Group expanded its Kinky Cocktails line with its latest edition: Fruit Punch. 

Prestige Beverage Group expanded its Kinky Beverage line with its latest edition: Fruit Punch. 

RETHINK Brands, Columbia, Md., is launching RETHINK Juice Splash. With only 1 gram of natural sugar and no artificial sweeteners, RETHINK Juice Splash is positioned to be the new benchmark of health in the kid’s aseptic juice category, the company says. RETHINK Juice Splash launches nationwide with two flavors — Watermelon and Fruit Punch — and two more — Kiwi Strawberry and Strawberry Lemonade — coming in the second quarter.

Premier Nutrition Corp. announced the October launch of PowerBar Clean Whey Protein Drinks to its portfolio. 

KRā Drinks for Athletes Inc. introduced its first self-titled sports drink lineup to select markets. 

Minute Maid, a brand of The Coca-Cola Co., welcomed a new extension to its lineup: Minute Maid Sparkling.

Stout Brewing Co. now offers Drink Like a Boss, a line of ready-to-drink flavored malt beverages available in select markets.