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VIVE, a brand of Braxton Brewing Co., Covington, Ky., announced its launch into H-E-B markets as well as its Fruit Punch Hard Seltzer Variety Pack hitting Texas store shelves.
Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of Truly Punch Hard Seltzer, a new variety pack that blends the familiarity of traditional punch with fruit flavors for a juicy, punchy hard seltzer experience, the company says.
RETHINK Brands, Columbia, Md., is launching RETHINK Juice Splash. With only 1 gram of natural sugar and no artificial sweeteners, RETHINK Juice Splash is positioned to be the new benchmark of health in the kid’s aseptic juice category, the company says. RETHINK Juice Splash launches nationwide with two flavors — Watermelon and Fruit Punch — and two more — Kiwi Strawberry and Strawberry Lemonade — coming in the second quarter.