Two Roads Brewing Co., in partnership with Guy Fieri debuted Flavortown Spiked, a new line of premium, flavored malt beverages.
The line’s debut recipe, Flavortown Spiked Fruit Punch, is a next-level boozy refresher that delivers a liquid symphony of fruit sensations and bold taste, the company says. Inspired by classic fruit punch and made with real cranberry and orange juices, its bright notes of fresh berries and fruit infuse every sip at 6% ABV, it adds.
Flavortown Spiked Fruit Punch is just the start, as the line will expand to include a variety pack of additional spiked punch and hard tea recipes in early 2024, all inspired by Fieri's favorite drinks, the company notes. Fieri long wanted to create shareable versions of his favorite drink recipes that tasted like they came from his own kitchen, it says.
“It’s happy hour in Flavortown and we've got real-deal fresh flavors that pack a punch,” Fieri said in a statement. “Just like I'd make in my own kitchen, we use real fruit juices and high quality ingredients to deliver fast fresh flavor every time. So, grab a Flavortown Spiked and get the party started.”
Brad Hittle, Two Roads’ CEO and co-founder, added: “No one knows flavor like Guy Fieri. When our team first started working with him on recipe ideas, it was a no-brainer for both of us to insist on using real and high-quality ingredients. Fans will instantly taste his influence in every Flavortown Spiked recipe — and we couldn’t be more honored to help him deliver that and more.”
Flavortown Spiked Fruit Punch now is available to purchase in a six-pack of 12-ounce cans for $11.99 with large-format 19.2-ounce cans rolling out in early 2024, the company says.