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Beverage News

Waterloo Sparkling Water collabs with Guy Fieri for summer-inspired flavors

Mayor of Flavortown says the three limited-time offerings go 'big on flavor'

By Staff Beverage Industry
Waterloo_GuyFieri_900.jpg

Image courtesy of Waterloo Sparkling Water

April 3, 2025

Guy Fieri, known for culinary stardom on “Food Network,” and Flavortown have partnered with Waterloo Sparkling Water for three limited-time-only flavors: Lemon Italian Ice, Huckleberry Cobbler and Spiced Mango Sorbet.

Each of the flavors is inspired by Fieri’s personal experiencing, bringing to life the flavors of his favorite memories from family adventures. His love of summers along the boardwalk in the Northeast, a favored spot in the Pacific Northwest and family fun in Mexico inspired these sparkling waters, the brand says.

“We’re goin’ big on flavor together,” Fieri said in a statement. “The team at Waterloo Sparkling Water is incredible at bringing flavor to life, so I knew they’d hit it out of the park with these limited-time sparkling waters inspired by some of my favorite flavors. Lemon Italian Ice is a tart and sweet throwback to East Coast summertime family trips. Huckleberry Cobbler is sweet and tangy berry bomb with a surprise hit of baking spice. And Spiced Mango Sorbet has just a touch of spice highlighting some bright fresh mango — it’s a first-class fiesta. Bring on the summer.”

The three flavors are the latest examples of Waterloo’s commitment to flavor artistry and crafting authentic flavors that taste like they are supposed to, it adds.

“We are thrilled to collaborate with Guy Fieri on these fantastic sparkling waters, bringing to life our mutual love of epic flavor with a first-of-its-kind strategic brand collaboration in this competitive category,” said Kathy Maurella, chief marketing officer of Waterloo, in a statement. “When the Mayor of Flavortown joined us at our summer launch event last year, we immediately started brainstorming more ways to capture the spirit of both Waterloo and Flavortown. From start to finish, this has been a true partnership. Once again, Waterloo is demonstrating its leadership in innovation and driving growth for our retailer-partners, while exciting consumers with full-out flavors in super-fun co-branded packaging.”

To kick off the collaboration, Waterloo will hand out free samples of the new flavors to consumers in New York City. On April 10, look for Waterloo’s Epic Flavor Can Cruiser on West 18th Street. Sampling will take place from 3:30 p.m. to 6:30 p.m.

KEYWORDS: celebrity partnership limited-edition sparkling water

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