Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsBottled Water

Waterloo Sparkling Water adds Cherry Limeade, Blackberry Lemonade varieties

New flavors debut at South by Southwest

Waterloo_CherryLimeade_BlackberryLemonade_900.jpg
March 11, 2022

Waterloo Sparkling Water, Austin, Texas, announced two new flavors with the launch of its Cherry Limeade and Blackberry Lemonade sparkling waters.

The Blackberry Lemonade flavor offers a dynamic twist on classic country lemonade with complex, ripe and juicy blackberry notes layered in, while Cherry Limeade features a reminiscent blend of lime citrus and bright red cherries with notes of grenadine, pomegranate, and orange citrus, the company says.

“At Waterloo, our commitment to flavor is at the core of everything we do,” said Jason Shiver, Waterloo CEO, in a statement. “We’ve generated a passionate group of Waterloo fans that continue to tell us that our authentic flavors taste just like they are supposed to taste. Our new Cherry Limeade and Blackberry Lemonade flavors continue to deliver on that promise.”

Like all Waterloo flavors, the two new flavor innovations are made with Non-GMO Project Verified natural flavors and purified carbonated water. For consumer who want more ways to enjoy our better-for-you Waterloo Cherry Limeade and Blackberry Lemonade all year long, Waterloo also introduced recipes featuring the new flavors, including the refreshing Blackberry Cucumber Collins and the sweet & tart Cherry Berry Smash.

“Our flavor authenticity is what drives people to drink Waterloo,” said Adam Price, senior vice president of operations and flavor development lead at Waterloo, in a statement. “We know that flavor goes beyond just taste. When developing new offerings, we're also perfecting the aroma, mouthfeel, carbonation and more, to ensure our consumers get the full experience they expect from us. When creating our Cherry Limeade and Blackberry Lemonade innovations, we tinkered with the flavors for over 10 months to craft authentic flavors that transport you back to the carefree days of summer.”

To kick off the launch, Waterloo will make a splash at South by Southwest (SXSW), the premier conference and festival that celebrates the convergence of tech, film and music, education and culture in Austin from March 11 to 20. As a partner, Waterloo will make the new flavors available for attendees across lounges, venues and select events, and through traveling sparkling water stands on wheels.

Waterloo Cherry Limeade and Blackberry Lemonade sparkling waters are available at HEB, Central Market, Hy-Vee and Whole Foods nationwide this month. Additional distribution at Target and other major retailers across the country will continue rolling out in April and beyond.

KEYWORDS: flavored water sparkling water

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Beverage News
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Celsius Fizz Free

CELSIUS launches new Fizz-Free flavors

PepsiCo.jpg

PepsiCo advances AI agenda

Narragansett Beer 1975 cans

Narragansett Beer celebrates 50 years of ‘Jaws’

Top 100 Beverage Companies of 2024

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

July 15, 2025

Understanding the Best Material Type for Your Conveyor Systems

Leveraging decades of beverage production expertise, join Regal Rexnord’s Jeremy Fryman, Beverage Industry Marketing Manager and Tom Eure, Senior Account Executive as they dive into the landscape of plastic conveyor belt materials on the market and how to select the proper material type by application.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • ROAR_DrinkPowders.png

    ROAR Cherry Limeade Plus Powder and Blackberry Lemonade

    See More
  • Sparkling Ice Coconut Limeade, Cherry Vanilla Caffeine

    Sparkling Ice Coconut Limeade, Cherry Vanilla

    See More
  • Boxed Water flavors

    Boxed Water adds flavored varieties to portfolio

    See More

Related Products

See More Products
  • GlobalData_Consumer.jpg

    Where Next for Bottled Water? Exploring consumer trends and innovation opportunities in bottled water

  • GlobalData_Consumer.jpg

    Packaged Water Consumption (Volume and Growth) Forecast to 2021 - North America

  • water.jpg

    Microbiology of Drinking Water: Production and Distribution

See More Products

Related Directories

  • Waterloo Container Co.

    Glass wine and spirit bottles (bulk and cased) , closures and packaging. Serving the beverage industry for over 40 years with an unrivaled in-stock inventory, this family owned company also offers repack, glass print and shrink sleeving. Our customer experience is second to none! See our vast selection at www.waterloocontainer.com!
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing