Waterloo Sparkling Water, Austin, Texas, announced two new flavors with the launch of its Cherry Limeade and Blackberry Lemonade sparkling waters.
The Blackberry Lemonade flavor offers a dynamic twist on classic country lemonade with complex, ripe and juicy blackberry notes layered in, while Cherry Limeade features a reminiscent blend of lime citrus and bright red cherries with notes of grenadine, pomegranate, and orange citrus, the company says.
“At Waterloo, our commitment to flavor is at the core of everything we do,” said Jason Shiver, Waterloo CEO, in a statement. “We’ve generated a passionate group of Waterloo fans that continue to tell us that our authentic flavors taste just like they are supposed to taste. Our new Cherry Limeade and Blackberry Lemonade flavors continue to deliver on that promise.”
Like all Waterloo flavors, the two new flavor innovations are made with Non-GMO Project Verified natural flavors and purified carbonated water. For consumer who want more ways to enjoy our better-for-you Waterloo Cherry Limeade and Blackberry Lemonade all year long, Waterloo also introduced recipes featuring the new flavors, including the refreshing Blackberry Cucumber Collins and the sweet & tart Cherry Berry Smash.
“Our flavor authenticity is what drives people to drink Waterloo,” said Adam Price, senior vice president of operations and flavor development lead at Waterloo, in a statement. “We know that flavor goes beyond just taste. When developing new offerings, we're also perfecting the aroma, mouthfeel, carbonation and more, to ensure our consumers get the full experience they expect from us. When creating our Cherry Limeade and Blackberry Lemonade innovations, we tinkered with the flavors for over 10 months to craft authentic flavors that transport you back to the carefree days of summer.”
To kick off the launch, Waterloo will make a splash at South by Southwest (SXSW), the premier conference and festival that celebrates the convergence of tech, film and music, education and culture in Austin from March 11 to 20. As a partner, Waterloo will make the new flavors available for attendees across lounges, venues and select events, and through traveling sparkling water stands on wheels.
Waterloo Cherry Limeade and Blackberry Lemonade sparkling waters are available at HEB, Central Market, Hy-Vee and Whole Foods nationwide this month. Additional distribution at Target and other major retailers across the country will continue rolling out in April and beyond.