Boxed Water Is Better, Holland, Mich., announced the launch of its flavor line with four naturally flavored varieties — Lemon, Blackberry, Cucumber and Grapefruit — hitting markets in the first quarter of 2021.
"Consumers who support our mission and love our design have passionately called for more flavors almost since our inception, and we are listening," said Boxed Water Chief Marketing Officer Robert Koenen in a statement. "Our flavor launch comes at an exciting time — when consumers are looking for healthy, tasty and eco- friendly options to kick off 2021 and support a better planet. While everyone is talking about the 'new normal' we are working toward a 're-newed normal.'"
Purified through an eight-step purification process and UV treated, every Boxed Water carton promises a crisp, fresh taste. Boxed Water's line extension will feature the following:
- Lemon – a classic flavor with a light hint of lemon
- Blackberry – natural brightness for a change of pace
- Cucumber – spa-influenced refreshing taste
- Grapefruit – an energizing way to kick start the day
Displaying Boxed Water Is Even Better on each carton, the new packaging incorporates vibrant pops of colors with fruit-inspired designs. The new flavors are offered in Boxed Water's 92 percent plant-based packaging. Even the cap is plant-based, derived from residue waste from FSC-certified sustainably grown trees used for pulp and bioenergy. Every Boxed Water carton is created out of paper sourced from trees in well-managed forests, is 100 percent recyclable and BPA free.
"Like everything we do at Boxed Water, our core goal with the flavor launch is to support our planet and make sustainability a convenient and accessible choice," Koenen said. "As we add more sustainable options on the market, this launch takes us one step closer."
Boxed Water will continue to institute their One Million Trees campaign with the new flavors, where consumers are encouraged to post a picture of Boxed Water on social media with #BetterPlanet, and Boxed Water plants two trees with the National Forest Foundation (NFF). Boxed Water has partnered with the NFF for over five years, planting more than a million trees, to support reforestation efforts in areas affected by wildfires and other natural threats.
Lemon, Blackberry, Cucumber and Grapefruit will come in the standard 500-ml size and be available online and at select retailers alongside the brand's current products: 250-ml, 330-ml, 500-ml and 1-liter sizes.