To complement its expanded distribution, Boxed Water added a 1-liter box and a six-pack of 500-ml cartons to its product line. “As one of the top-selling packaged water sizes, the 1-liter box was developed in response to both customer and consumer demand for a larger single-serve product,” explains Jeremy Adams, vice president of marketing at Boxed Water. “The 500-ml six-pack was developed to support Boxed Water’s entry into grocery and mass accounts while providing increased value to consumers.” The new packages, which add to the brand’s original 500-ml SKU, are available for suggested retail prices of $1.99 and $6.99, respectively.
Boxed Water adds 1-liter box, six-pack of cartons
New packaging options respond to consumer needs
April 15, 2015