Big Sipz, a brand of MLP Brands, announced teaming up with rapper Waka Flocka Flame to unveil: Big Sipz Purple Punch. 

“This is the party flame… meet the new Big Sipz Purple Punch,” the rapper said in a statement. “I wanted to bring y’all something authentic that speaks to my experience partying around the world, so my new flavor Purple Punch really is a punch to yo senses. It's something to get you lit while still tasting good. Get ready cause every sip gonna bring you closer to the top. And just a reminder, enjoy responsibly."

Joey Parris, chief marketing officer for MPL Brands, added: “We want people to turn up and have fun with Big Sipz and nobody embodies that more than Waka. Grab some Purple Punch, get with your friends, crank some Waka and have a night is all about going big and we definitely did that with this product.”

True to its essence, Big Sipz Purple Punch features a punchy 16% ABV in the 200-ml size and 16% ABV in the 330-ml format, positioning it as a bolder choice amongst competitors, the company says.

Purple Punch, now available in 200-ml Primary Cups and 330-ml Tetras, is priced at $2.99 and $3.99 respectively and can be purchased at Circle K stores and independent retailers in select markets, with expanded distribution slated throughout 2024, it notes.