D.G. Yuengling & Son Inc., Pottsville, Pa., announced the return of its beer collaboration with Hershey's. The Yuengling Hershey's Chocolate Porter will be available in bottles and on draft beginning late-September, just in time to mark the official start of this year's Halloween season.
To pay homage to Halloween fanatics and Yuengling Hershey's Chocolate Porter fans of legal drinking age, the brand will embark on a Scary Delicious Tour. Throughout the first week of October, fans can tune into Yuengling's social channels (Facebook, Twitter and Instagram) to guess and learn where the truck might resurrect before moving on to the next location.
The immersive chocolate express experience will be making stops at some of the most iconic haunted Halloween destinations in Pennsylvania as well as surprising several Yuengling Hershey's Chocolate Porter super fans with a special delivery, directly to their front steps. Consumers can tune in starting Oct. 1 to vote for their favorite spooky spots, and to see where the truck will be summoned. Those who guess correctly will have the chance to get a first taste of the hauntingly tasty beer.
"Year after year we are blown away by the excitement our fans show for this special collaboration beer," said Jennifer Yuengling, vice president of operations and sixth generation brewer for D.G. Yuengling & Son Inc., in a statement "One of our top priorities is, and always has been, staying connected with our fans and listening to our consumers. We've heard that our beer is the go-to choice for Halloween fanatics that celebrate all month long. So, in keeping with that tradition, we decided to make this year's return even more exciting by engaging with our fans around this passion point. We invite consumers of legal drinking age to get in on the fun for their chance to experience this year's Yuengling Hershey's Chocolate Porter Scary Delicious Tour.”
Yuengling Hershey's Chocolate Porter will be available in bottles and on draft throughout 22 of the brand's 23-state footprint, while supplies last. Witchful-thinking fans can find their nearest retailer with Yuengling Hershey's Chocolate Porter by visiting the "Find Our Beer" link at www.yuengling.com.
"It's year three of the most epic chocolate and beer collaboration and this year we're combining the return of the Yuengling Hershey's Chocolate Porter with our favorite holiday, Halloween," said Ernie Savo, senior director of global licensing for The Hershey Co. "Couldn't be a better time to kick off the haunted, candy-filled season and continue to celebrate this one-of-kind chocolate brew."
At a 4.7% ABV, Yuengling Hershey's Chocolate Porter combines Yuengling's nearly 200-year old Dark Brewed Porter recipe with the world-famous taste of Hershey's chocolate. The limited-edition, seasonal beer uses Yuengling's master brewing expertise to artfully blend Hershey's decadent chocolate with caramel and dark roasted malts for a smooth, rich and delicious chocolaty finish, the company says.