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In the U.S. beverage market, consumers are seeing more of their favorite brands and companies partner to cross figurative lines by entering new categories through collaboration efforts.
New Belgium Brewing, Fort Collins, Colo., and Imperfect Foods announced the release of Citrus Rescue IPA, a fruited IPA brewed using oranges that might not be “perfect” by society's narrow beauty standards due to little scars and blemishes but are just as adorable, healthy and delicious, the companies say.
D.G. Yuengling & Son Inc., Pottsville, Pa., announced the return of its beer collaboration with Hershey's. The Yuengling Hershey's Chocolate Porter will be available in bottles and on draft beginning late-September, just in time to mark the official start of this year's Halloween season.
To kick off Oktoberfest festivities, Snyder's of Hanover and Captain Lawrence Brewing Co. reunited to blend the iconic flavor of Snyder's of Hanover slow-baked traditional German style pretzels with Captain Lawrence's craft beers to create SnyderBier, the first-ever Snyder's of Hanover pretzel beer collection. Consumers can visit SnyderBier.com to purchase a 16-ounce, four-pack of the two unique flavors, Märzen and Frücht, while supplies last.
For the fourth year in a row, Harpoon Brewery and Dunkin' are giving fans a fresh way to celebrate fall. Joining fan-favorite Harpoon Dunkin' Pumpkin Spiced Latte Ale are three new craft beers that can be purchased as part of the Harpoon Dunkin’ Dozen mix-pack, which includes three beers for each of the four styles.
Boston-based Harpoon Brewery and Dunkin’, Canton, Mass., are at it again, launching a series of new coffee- and doughnut-infused beers for fall. A trio of new beers, Harpoon Dunkin’ Pumpkin Spiced Latte Ale, Boston Kreme Stout, and Jelly Donut IPA, join Harpoon Dunkin’ Coffee Porter on shelves this September and mark the first time beers have been brewed with actual doughnuts from Dunkin’, the companies say.
Rehoboth, Del.-based Dogfish Head, the Official Beer of Record Store Day, and legendary indie rock trio Galaxie 500 are celebrating with a limited-edition beer and vinyl release slated for Aug. 29.
Canton, Mass.-based Dunkin' and Harpoon Brewery, Boston, have come together for the first time to combine the taste of Dunkin's Espresso Blend Coffee with Harpoon's craft beer. Harpoon Dunkin' Coffee Porter features a balanced and smooth brew offering robust and roasted notes, the company says. Dunkin' Coffee Porter was created by Harpoon as a tribute to the help that Dunkin' offered the brew-masters in firing up the brew kettle, it adds.
There are few plays in basketball more exciting than the three-point shot. Taking inspiration from the game, Portland, Ore.-based Pyramid Breweries recently teamed up with the Portland Trail Blazers to create its newest, limited-edition beer – Reigning 3s. This unfiltered White Pale Ale is the company’s take on its own 3-pointer, using a combination of Cascade, Apollo and Lemon Drop hops. With 5.5 percent alcohol by volume, this beer rates 30 on the international bitter unit (IBU) scale. Due to limited availability fans will have to travel to "Rip City" to get a shot of this brew, the company says.
Samuel Adams, a brand of Boston-based The Boston Beer Co., released Time Hop Porter, a limited-edition hopped porter brewed with San Diego-based ChuckAlek Independent Brewers. The collaboration beer is the culmination of a year-long program, Samuel Adams Brewing the American Dream Brewing and Business Experienceship, which annually provides one craft brewer with hands-on brewing and business coaching, the company says. Sam Adams established the program to help small-craft breweries get a leg-up in the industry, it adds.