To kick off Oktoberfest festivities, Snyder's of Hanover and Captain Lawrence Brewing Co. reunited to blend the iconic flavor of Snyder's of Hanover slow-baked traditional German style pretzels with Captain Lawrence's craft beers to create SnyderBier, the first-ever Snyder's of Hanover pretzel beer collection. Consumers can visit SnyderBier.com to purchase a 16-ounce, four-pack of the two unique flavors, Märzen and Frücht, at $14.99 while supplies last.
“With the possibility that Oktoberfest events may need to be cancelled or move to virtual for a second year in a row, we wanted to give consumers an easy way to bring the spirit of the festival home,” said Rachel Sasser, director of marketing for pretzels, nuts and popcorn at Campbell Snacks, in a statement. “The mixture of our slow-baked pretzels with Captain Lawrence's refreshing brew is guaranteed to make you want to celebrate Oktoberfest from wherever you are.”
The beer collection features two flavors: Pretzel Märzen and Pretzel Frücht. Pretzel Märzen is a Märzen style lager that blends a classic malty taste with elevated notes of slow-baked Snyder's of Hanover Mini pretzels, the company says. A sweet and savory balance, Pretzel Frücht is a gose style ale brewed with Snyder's of Hanover pretzels, passion fruit and guava, it adds.
“Our team at Captain Lawrence loves the challenge of pushing the boundaries to create new and exciting flavors our fans will love, so when Snyder's of Hanover reached out to take our partnership a step further, we said game on,” said Scott Vaccaro, Captain Lawrence Founder and Brewmaster.
In addition to SnyderBier.com, SnyderBier also will be available at select retail locations nationwide, while supplies last.