Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsTea and Coffee

STōK Cold Brew, comedian Tom Segura team up for seasonal release

Coffee brand releases new STōK Pumpkin Cold Brew, limited-edition coffee tumblers

Stok Cold Brew Pumpkin Spice
August 21, 2020

This fall, STōK Cold Brew, a brand of Danone North America, Broomfield, Colo., and White Plains, N.Y., is changing everything coffee-drinkers know about the season of pumpkin spice with new STōK Pumpkin Cold Brew, it says.

To launch the anything-but-basic brew, STōK is partnering with counterculture comedian Tom Segura to create and give away limited-edition coffee tumblers. With more people enjoying their coffee at home, STōK Pumpkin provides the boost cold brew lovers need to kick start their fall with a new kind of pumpkin flavored coffee, the company says.

Like STōK, Segura tells it like it is, the company notes. Taking inspiration from the tongue-in-cheek, irreverent STōK Pumpkin packaging — which pokes fun at the hilarity of fall fanatics with phrases like "Literally Can't Even" and "OMG PSL" — the custom tumbler speaks to the seasonal cold brew's bold taste and unfiltered attitude.

"Everyone knows I do not take myself seriously at all, but I'm serious AF about cold brew coffee shaking up the most basic season," Segura said in a statement. "This tumbler pokes fun at the sometimes ridiculous fall frenzy that comes with the onset of the season. So whether or not you're an all-out pumpkin fan, we created something to hold your STōK cold brew so you can take on the season."

Cold brew fans who want to get their hands on new STōK Pumpkin Cold Brew and one of the 600 custom tumblers can visit SToKPumpkinAF.com to claim. The Tom-Segura-designed, reusable tumblers are available on a first-come, first-served basis, the company says.

"It's no secret that people love pumpkin, and once fall arrives it's hard to ignore the frenzy that circles the flavor," said Brittney Polka, director of marketing for STōK. "STōK has always put coffee first, and our pumpkin variety is no different — starting with quality cold brew and adding our take on a delicious pumpkin spice blend gives fall a bold taste."

STōK Pumpkin Cold Brew now is available for the season at grocery and retailers nationwide at a suggested retail price of $4.99 for a 48-ounce bottle.

KEYWORDS: cold brew coffee Pumpkin Spice Latte seasonal beverages

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
  • Younger generation displays unique habits when it comes to beverage consumption

    Generation Z shakes things up in beverage

    Experts share that Gen Z is changing the standard on what...
    Beverage News
    By: Chloe Alverson
Subscribe For Free!
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

halfday sodas

Beverage-makers turn to fiber, prebiotics and more to support consumer needs

smoothie

Opportunities abound for relaxation, stress-relief beverages

Anheuser-Busch Brewing Futures

Anheuser-Busch announces $300 million investment in US manufacturing

Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • StokColdBrew_PeppermintMocha.png

    STōK Cold Brew Peppermint Mocha

    See More
  • STOK battical

    STōK Cold Brew Coffee offering sabbaticals

    See More
  • Stok Cold Brew Decaf.png

    STōK Decaf Cold Brew Coffee

    See More

Related Products

See More Products
  • nanoinbev.jpg

    Nanoengineering in the Beverage Industry 1st Edition

  • nonmilk.jpg

    Milk-Based Beverages 1st Edition

  • bigfood.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing