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Beverage NewsTea and Coffee

STōK Cold Brew Coffee offering sabbaticals

STōK-bbatical will help 3 people pursue dreams

STOK battical
August 20, 2019

STōK Cold Brew Coffee, a brand of Broomfield, Colo.-based Danone North America, officially is calling for applications to take a STōK-bbatical and will pay you to pursue what you're truly passionate about.

As more companies begin offering sabbaticals as part of their perks package, STōK Cold Brew Coffee is soaring into the mix with its STōK-bbatical program. Doling out $90,000 total, divided equally among three hopefuls to fuel their passions, STōK is asking fans to put down the stapler and pick up the sabre (if fencing happens to be their passion) and truly live out their dreams, it says.

"STōK believes in helping people go after what they want, which is why we're ponying up the money for fans to temporarily redefine their nine-to-five job," said Lindsey Morgan, marketing director for STōK Cold Brew Coffee, in a statement. "Similar to our cold-brew coffee, we believe our STōK-bbaticals provide that extra bolt of motivation and inspiration that people need to turn their passions into actions. We're thrilled to begin the application process and help STōK fans take some time off to pursue what they're truly passionate about."

Hopefuls can visit QuitYourJobAndGetStoKed.com to learn more about STōK-bbaticals, view a video filled with inspirational dream jobs, apply to be one of three selected applicants and download a fill-in-the-blank letter to inform their boss they'll be taking a temporary STōK-bbatical … to use at their own risk, of course, the company states. Along with offering three STōK-bbaticals, the coffee brand also is working with "Saturday Night Live" star Kyle Mooney, who embodies what it means to "fire himself" from the mundane and live out a STōK-bbatical every day.

"Did I ever think I would get into acting and doing comedy for people across the country on a weekly basis?" Mooney said in a statement. "Maybe, but, I needed the nudge to make it my actual career and in return live my best life. Hearing about the opportunity to partner with STōK Cold Brew Coffee and witness what they're doing with STōK-bbaticals, helping hopefuls take time off from their current jobs and live out what excites them, was an opportunity I couldn't pass up. This isn't another dream job. This is the job that you've always dreamed of doing."

The application process now is open for submissions through Labor Day (Sept. 2) at QuitYourJobAndGetStoKed.com. Eligibility, responsibilities and qualifications also can be found there.

KEYWORDS: beverage marketing campaign cold brew coffee

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