Global pop superstar Katy Perry, in partnership with Los Angeles-based AMASS and its Master Distiller Morgan McLachlan, launched De Soi, a line of sparkling ready-to-drink non-alcoholic apéritifs with natural adaptogens.
“As a creative professional and a busy mom, I was searching for a delicious and bubbly ready-to-sip beverage that didn’t get in the way of early mornings and long nights,” said Perry, De Soi co-founder, in a statement. “Life is filled with so many moments I don’t want to forget. By partnering with AMASS, I was able to create De Soi, apéritifs that allow me to be my brightest and most dynamic self without giving up the complex taste and stress-soothing effect I look for in a celebratory drink or nightcap.”
Inspired by the French ethos of pleasure with restraint, Perry and McLachlan blended ethnobotany and natural distilling practices to create culinary and adaptogenic tonics that help the mind relax and revitalize while delivering sophisticated flavor profiles, the company says. In keeping with AMASS’ focus on premium botanics, De Soi’s product line is vegan, gluten free, non-GMO and contains no artificial flavors or colors, it adds.
De Soi is available in three expressions can be sipped straight from a glass or enjoyed with complementary citrus and herbs for a natural alternative to an alcoholic beverage:
De Soi “Golden Hour”
Golden Hour is made with a mood-boosting blend of L-theanine derived from green tea, maca and lemon balm, botanicals known to soothe stress and spur creativity. Bright and bracing, with notes of warm citrus, lemongrass and leafy herbs.
De Soi “Champignon Dreams”
A fresh and fruity apéritif, Champignon Dreams is made with reishi mushroom and passionflower along with L-theanine derived from green tea to ease you into the evening. Juicy and balanced, with notes of sticky summer strawberries, bitter grapefruit and earth.
De Soi “Purple Lune”
A full-bodied, decadent elixir, Purple Lune is made with mind-mellowing ashwagandha, tart cherry and L-theanine derived from green tea. Rich and delicate, with notes of blackberry nectar, vanilla oak and rose petals.
Packaged in 750-ml bottles and four-packs of 8-ounce cans, De Soi is available to purchase at www.drinkdesoi.com.