New Products

Orgain Kids Protein Smoothies

Fri, 21 Aug 2026 00:00:00 -0400

As families gear up for back-to-school season and busy routines, Orgain introduced a nutritious snack option for kids: Orgain Kids Protein Smoothies — non-dairy smoothie pouches made with real fruit and pea protein.

Mission Craft Cocktails Pickle-Rita

Thu, 20 Aug 2026 00:00:00 -0400

Mission Craft Cocktails unveiled its newest innovation in bar-strength, ready-to-drink cocktails: the Pickle-Rita.

SPYLT Banana Milk

Wed, 19 Aug 2026 00:00:00 -0400

SPYLT, a ready-to-drink protein milk, introduced its newest limited-edition flavor: Banana Milk.

Bruichladdich Yellow Submarine III

Tue, 18 Aug 2026 00:00:00 -0400

Bruichladdich Distillery's Yellow Submarine has resurfaced as part of the progressive Hebridean distillery's 25th anniversary celebrations.

Ayda Works Hydration Powder Sticks

Mon, 17 Aug 2026 00:00:00 -0400

Ayda Works announced the launch of Ayda Works Hydration Powder Sticks, a daily hydration and wellness product formulated around the way women live.

Melting Forest

Fri, 14 Aug 2026 00:00:00 -0400

GNC, a leader in health and wellness, announced the arrival of functional-mushroom beverage-maker Melting Forest.

Penelope Bourbon Blackberry Old Fashioned

Thu, 13 Aug 2026 00:00:00 -0400

Penelope Bourbon introduced Blackberry Old Fashioned, the newest addition to its collection of award-winning ready-to-pour cocktails.

Bulletproof The Mood Booster

Wed, 12 Aug 2026 00:00:00 -0400

Bulletproof announced the launch of The Mood Booster, a new functional ground coffee designed to support a more positive mood and help the body adapt to everyday stress, the company says.

Kavayn Kava Beverages

Tue, 11 Aug 2026 00:00:00 -0400

Kavayn announced the launch of its kava-inspired line, featuring kava extract drinks and snap packs.

Premier Protein Sparkling Protein Soda

Mon, 10 Aug 2026 00:00:00 -0400

Premier Protein introduced a sparkling new way to meet protein goals with the launch of Sparkling Protein Soda.

SVEDKA Vodka Water

Fri, 07 Aug 2026 00:00:00 -0400

SVEDKA Vodka announced the launch of SVEDKA Vodka Water, delivering a simple, modern drinking experience defined by clarity, convenience and taste, it says.

GORGIE Candy Apple

Thu, 06 Aug 2026 00:00:00 -0400

GORGIE is expanding its lineup with the launch of Candy Apple, a bold new flavor inspired by the iconic candy-coated treat.

Ole Smoky Moonshine Lemonades

Wed, 05 Aug 2026 00:00:00 -0400

Ole Smoky Distillery announced the launch of its newest ready to drink innovation: Ole Smoky Sparkling Moonshine Lemonades.

STORM Energy

Tue, 04 Aug 2026 00:00:00 -0400

STORM, a premium wellness energy drink designed for active lifestyles, announced its official launch, hitting store shelves nationwide.

Jeptha Creed Bruce’s Blue Kentucky Straight Bourbon Whiskey

Mon, 03 Aug 2026 00:00:00 -0400

Jeptha Creed Distillery, the Kentucky craft distillery owned by mother-daughter duo, Joyce and Autumn Nethery, announced the release of Bruce’s Blue Kentucky Straight Bourbon Whiskey.

Readers’ Choice: New Product of the Month | July 2026

Fri, 31 Jul 2026 01:00:00 -0400

Beverage Industry has selected eight new beverage products introduced in July 2026.

Lucky Energy SLUSH

Fri, 31 Jul 2026 00:00:00 -0400

Lucky Energy announced the expansion of its beverage line with the launch of SLUSH.

Destilería Serrallés Don Q Reserva, Don Q Reserva Especial

Thu, 30 Jul 2026 00:00:00 -0400

Destilería Serrallés, producer of Don Q, introduced Don Q Reserva and Don Q Reserva Especial, two new expressions that expand its premium rum portfolio.

Pop & Bottle Matcha Coconut Water

Wed, 29 Jul 2026 00:00:00 -0400

Pop & Bottle announced it is expanding into hydration with the launch of a new Matcha Coconut Water product line.

Riboli Family Wines Hugo Spritz

Tue, 28 Jul 2026 00:00:00 -0400

Riboli Family Wines announced the expansion of its premium ready-to-serve brand, Spritz Del Conte, with the launch of Hugo Spritz.

REIGN Liberty & Justice for Apple

Mon, 27 Jul 2026 00:00:00 -0400

REIGN Total Body Fuel (TBF), a performance energy drink designed to fuel athletes, competitors and high-performers, announced the launch of its newest limited-edition flavor: Liberty & Justice for Apple.

Korbel Blackberry Brandy

Fri, 24 Jul 2026 09:17:00 -0400

Korbel California Brandy announced the launch of its bold new flavored spirit: Korbel Blackberry Brandy.

Huel Strawberry Lemonade and Pink Grapefruit

Thu, 23 Jul 2026 00:00:00 -0400

Huel has expanded its Daily Greens ready-to-drink (RTD) lineup with the launch of two new flavors: Strawberry Lemonade and Pink Grapefruit.

Tequila CAZADORES Pineapple Infused Tequila

Wed, 22 Jul 2026 00:00:00 -0400

Tequila CAZADORES, the award-winning premium tequila rooted in the Highlands of Jalisco, announced a new expansion of its 100% agave portfolio with CAZADORES Pineapple Infused Tequila.

Organic Valley Protein Plus Ultra-Filtered Milk

Tue, 21 Jul 2026 00:00:00 -0400

Organic Valley introduced Organic Valley Protein Plus, a new line of ultra-filtered, pasture-raised organic milk.

Popsicle Hard

Mon, 20 Jul 2026 00:00:00 -0400

Tilray Brands announced teaming up with The Magnum Ice Cream Co. with the launch of Popsicle Hard.

Bucked Up Drive Hydration and Refreshers

Fri, 17 Jul 2026 00:00:00 -0400

Bucked Up has expanded its RTD lineup with two new launches: Drive Hydration and Refreshers.

Owl’s Brew Functional Non-Alcoholic Mixers

Thu, 16 Jul 2026 00:00:00 -0400

Owl’s Brew is expanding into a new category with the launch of Functional Non-Alcoholic Mixers, cocktail and mocktail mixers made with real fruit juice, botanicals and tea.

Dr. Brown’s Electrolyte Solution

Wed, 15 Jul 2026 00:00:00 -0400

Dr. Brown’s announced the launch of a new recovery-focused hydration beverage: Dr. Brown’s Electrolyte Solution.

Seagram’s 7 Crown Apple Pie

Tue, 14 Jul 2026 00:00:00 -0400

Seagram’s 7 Crown Blended Whiskey unveiled Seagram’s 7 Crown Apple Pie, a seasonal flavor from the whiskey brand.