New Products

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World Whiskey Society (WWS) announced the launch of a distinguished addition to the Doc Holliday collection: a 16-Year Kentucky Straight Bourbon. 

Lipton announced the launch of two new product lines designed to meet evolving consumer tastes, lifestyles, and wellness routines, the company says.

El Mayor Tequila announced its expanding its award-winning tequila portfolio with the launch of its latest offering: El Mayor Café Reposado Tequila. 

Wet Hydration, a functional wellness water brand, introduced its first-ever Protein Water: Strawberry Kiwi.

BRĒZ announced the launch of four new tonics, designed to align with the body’s natural rhythm, it says.

Huel, an industry leader for high-protein nutritionally complete meals, announced the launch of its new Daily Greens ready-to-drink (RTD) beverage line. 

Tequila Ocho introduced its new Barrel Proof Reposado.

Talking Rain Beverage Co. is bringing a blast from the past with its new Sparkling Ice Caffeine Cherry Cola. 

Penelope Bourbon unveiled its 2025 Estate Collection, a bold array of five distinct expressions with minimum age statements of 10 years.

Vital Proteins announced the launch of its new Collagen & Protein Shake.