Khalifa Kush THC beverages
Khalifa Kush, a premium cannabis lifestyle brand founded by multi-platinum recording artist Wiz Khalifa, announced the launch of Khalifa Kush THC beverages.
In partnership with Scofflaw Brewing, this premium, ready-to-drink hemp-derived THC beverage was created to bring the Khalifa Kush experience into a new consumer category, the company says. The debut flavor will be Khalifa Kush & Orange Juice, a citrus-forward beverage inspired by Wiz Khalifa’s iconic Kush & Orange Juice project, a cultural moment that helped define a generation of cannabis culture, and that continues to resonate with consumers more than a decade later, it adds.
Available in both 5 mg and 10 mg hemp-derived THC formulations, Khalifa Kush & Orange Juice delivers a smooth, social-ready beverage experience rooted in the quality, authenticity and lifestyle positioning, it says. Additional flavors and varieties are slated to follow this initial launch.
“Kush & Orange Juice has always represented more than music. It represents a lifestyle, a community, and a moment that people still connect with today,” said Wiz Khalifa, founder of Khalifa Kush, in a statement. “Our fans have been asking us to get into beverages for years, and we wanted to make sure we did it the right way. This is about delivering something authentic that people can enjoy together, and we’re just getting started.”
Brent Albin, partner at Scofflaw LLC, added: “This launch reflects years of collaboration and a real commitment to protecting what makes Khalifa Kush special. Every decision, from formulation and production to commercialization, has been made with the consumer in mind. Khalifa Kush & Orange Juice delivers a premium experience that lives up to the brand and sets the foundation for long-term innovation.”
Khalifa Kush & Orange Juice will initially be available for purchase at the company’s website, in select U.S. states in four-packs of 12-ounce cans. The 5 mg THC variety will retail for $15, while the 10 mg THC variety will retail for $16. Pricing may vary by market, with broader retail expansion expected over time, the company notes.
www.drinkkhalifa.com
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
