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SWRL, a modern beverage brand reimagining Korean Makgeolli, officially launched its signature drink lineup, introducing Korea’s cloudy rice wine to the U.S. hard seltzer aisle.

Culture Pop Soda announced the official launch of Sparkling Raspberry Lemonade, marking the brand’s first lemonade flavor.

Buffalo Trace Distillery Master Distiller Harlen Wheatley and Grammy-winning singer, songwriter and musician Chris Stapleton announced the release of Traveller Whiskey Full Proof.

Vita Coco unveiled its newest Vita Coco Treats flavor: Frosted Lemonade. 

McBride Sisters Wine Co. announced the national rollout of Sweet Red Frizzante under its culturally iconic Black Girl Magic Wines brand.

Liquid I.V. officially dropped its newest flavor: Energy Multiplier Sugar-Free Fruit Punch.  

Upstate Elevator announced the debut of its Añejo Lime THC Spirit, the brand’s first-ever zero-proof THC spirit. 

With spring just around the corner, Red Bull unveiled its Red Bull Spring Edition Cherry Sakura. 

Medly Wine unveiled its organic, zero-sugar wines from the Mediterranean, delivered direct-to-consumer in sustainable pouches. 

Accelerator Active Energy announced the launch of its  latest innovation: Citrus Freeze.