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Liquid I.V. officially dropped its newest flavor: Energy Multiplier Sugar-Free Fruit Punch.  

Upstate Elevator announced the debut of its Añejo Lime THC Spirit, the brand’s first-ever zero-proof THC spirit. 

In celebration of spring, Red Bull unveiled its Red Bull Spring Edition Cherry Sakura. 

Medly Wine unveiled its organic, zero-sugar wines from the Mediterranean, delivered direct-to-consumer in sustainable pouches. 

Accelerator Active Energy announced the launch of its  latest innovation: Citrus Freeze. 

Dogfish Head and the Grateful Dead are back for a repeat performance with Grateful Dead Citrus Daydream Lager. 

Planet Oat announced the launch of its new Zero Sugar Oatmilk Creamers.

TailGate Brewery is releasing a new year-round IPA: Wizards’ Order, crafted from krush and citra hops with flavors of mango, passionfruit and fresh orange zest. 

Maison Perrier is enhancing its portfolio with the addition of French Kiss: a sweetened, sparkling water that brings fruit flavors and prebiotic benefits.

Crown Royal announced the launch of Crown Royal Marquis, officially rolling out nationwide.