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    <title>New Products</title>
    <description>Image courtesy of: adamkaz (E+) Recent and upcoming product introductions across all categories of the beverage industry.</description>
    <link>https://www.bevindustry.com/rss/2644</link>
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    <item>
      <title>smartwater sparkling</title>
      <description>smartwater is bringing bubbles to its signature hydration experience with the introduction of smartwater sparkling, a new carbonated vapor-distilled water.</description>
      <content:encoded>
        <![CDATA[<p>smartwater is bringing bubbles to its signature hydration experience with the introduction of smartwater sparkling, a new carbonated vapor-distilled water.</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98681</guid>
      <pubDate>Fri, 09 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98681-smartwater-sparkling</link>
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    </item>
    <item>
      <title>Conte Camillo Cocktails</title>
      <description>Mack Brands announced the expansion of Conte Camillo, its premium small-batch cocktail brand, in the United States, with the stateside launch of its complete five-cocktail portfolio.</description>
      <content:encoded>
        <![CDATA[<p>Mack Brands announced the expansion of Conte Camillo, its premium small-batch cocktail brand, in the United States, with the stateside launch of its complete five-cocktail portfolio.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98723</guid>
      <pubDate>Thu, 08 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98723-conte-camillo-cocktails</link>
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    </item>
    <item>
      <title>Planet Oat Humble Edition Oatmilk</title>
      <description>Planet Oat announced the launch of Planet Oat Humble Edition Oatmilk, the brand’s latest innovation in the refrigerated plant-based milk category.</description>
      <content:encoded>
        <![CDATA[<p>Planet Oat announced the launch of Planet Oat Humble Edition Oatmilk, the brand’s latest innovation in the refrigerated plant-based milk category.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98722</guid>
      <pubDate>Wed, 07 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98722-planet-oat-humble-edition-oatmilk</link>
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    </item>
    <item>
      <title>PLAYA DIA Tequila Blanco</title>
      <description>PLAYA DIA, a new premium tequila and lifestyle brand, unveiled its signature Tequila Blanco, crafted from 100% blue weber agave in Jalisco, Mexico, and bottled at 40% ABV.</description>
      <content:encoded>
        <![CDATA[<p>PLAYA DIA, a new premium tequila and lifestyle brand, unveiled its signature Tequila Blanco, crafted from 100% blue weber agave in Jalisco, Mexico, and bottled at 40% ABV.</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98721</guid>
      <pubDate>Tue, 06 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98721-playa-dia-tequila-blanco</link>
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    </item>
    <item>
      <title>akvilė water</title>
      <description>akvilė, a Lithuanian brand of naturally alkaline, zero-nitrate mineral water, announced the U.S. introduction of its line of sparkling and still waters.</description>
      <content:encoded>
        <![CDATA[<p>akvilė, a Lithuanian brand of naturally alkaline, zero-nitrate mineral water, announced the U.S. introduction of its line of sparkling and still waters.</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98720</guid>
      <pubDate>Mon, 05 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98720-akvil-water</link>
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    </item>
    <item>
      <title>Boba POPS Pop &amp; Go </title>
      <description>Unifying Spirits, creator of Boba POPS, introduced Pop &amp; Go, its first ready-to-drink (RTD) cocktail line.</description>
      <content:encoded>
        <![CDATA[<p>Unifying Spirits, creator of Boba POPS, introduced Pop & Go, its first ready-to-drink (RTD) cocktail line.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98703</guid>
      <pubDate>Fri, 02 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98703-boba-pops-pop-and-go</link>
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    </item>
    <item>
      <title>Readers’ Choice: New Product of the Month | September 2026</title>
      <description>Beverage Industry has selected eight new beverage products introduced in September 2026.</description>
      <content:encoded>
        <![CDATA[<p><em>Beverage Industry</em> has selected eight new beverage products introduced in September 2026.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98716</guid>
      <pubDate>Thu, 01 Oct 2026 01:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98716-readers-choice-new-product-of-the-month-september-2026</link>
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    </item>
    <item>
      <title>Heroot Herbal Energy</title>
      <description>Following the launch of its signature lineup of herbal energy drinks, Heroot, founded by Tomas Prucha, unveiled its Herbal Tonic Shot.</description>
      <content:encoded>
        <![CDATA[<p>Following the launch of its signature lineup of herbal energy drinks, Heroot, founded by Tomas Prucha, unveiled its Herbal Tonic Shot.</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98702</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98702-heroot-herbal-energy</link>
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    </item>
    <item>
      <title>Campari Sarti</title>
      <description>Campari Group announced the official launch of Sarti, bringing one of Europe’s fastest-growing aperitifs stateside.</description>
      <content:encoded>
        <![CDATA[<p>Campari Group announced the official launch of Sarti, bringing one of Europe’s fastest-growing aperitifs stateside.</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98701</guid>
      <pubDate>Wed, 30 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98701-campari-sarti</link>
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    </item>
    <item>
      <title>bubly Berry Sparkle Sangria, Paradise Paloma</title>
      <description>bubly sparkling water is stirring things up with two new, cocktail-inspired flavors: bubly Berry Sparkle Sangria and bubly Paradise Paloma.</description>
      <content:encoded>
        <![CDATA[<p>bubly sparkling water is stirring things up with two new, cocktail-inspired flavors: bubly Berry Sparkle Sangria and bubly Paradise Paloma.</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98700</guid>
      <pubDate>Tue, 29 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98700-bubly-berry-sparkle-sangria-paradise-paloma</link>
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    </item>
    <item>
      <title>Oskar Blues Deviant Dale’s Imperial IPA</title>
      <description>Oskar Blues Brewery announced it is bringing Deviant Dale’s Imperial IPA back from the beyond.</description>
      <content:encoded>
        <![CDATA[<p>Oskar Blues Brewery announced it is bringing Deviant Dale’s Imperial IPA back from the beyond.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98699</guid>
      <pubDate>Mon, 28 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98699-oskar-blues-deviant-dales-imperial-ipa</link>
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    </item>
    <item>
      <title>Califia Farms seasonal flavors</title>
      <description>Califia Farms unveiled its 2026 seasonal lineup, all made with simple ingredients.</description>
      <content:encoded>
        <![CDATA[<p>Califia Farms unveiled its 2026 seasonal lineup, all made with simple ingredients.</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98685</guid>
      <pubDate>Fri, 25 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98685-califia-farms-seasonal-flavors</link>
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    </item>
    <item>
      <title>Blue Chair Bay Rum Pumpkin Spiced Rum Cream </title>
      <description>Blue Chair Bay Rum, a collection of premium rums founded and created by award-winning singer-songwriter Kenny Chesney, announced the launch of a new, limited-edition Pumpkin Spiced Rum Cream.</description>
      <content:encoded>
        <![CDATA[<p>Blue Chair Bay Rum, a collection of premium rums founded and created by award-winning singer-songwriter Kenny Chesney, announced the launch of a new, limited-edition Pumpkin Spiced Rum Cream.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98684</guid>
      <pubDate>Thu, 24 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98684-blue-chair-bay-rum-pumpkin-spiced-rum-cream</link>
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    </item>
    <item>
      <title>Jordan’s Skinny Mixes Harvest Collection</title>
      <description>Jordan’s Skinny Mixes, a leading innovator in zero-sugar, zero-calorie beverage enhancers, announced the launch of its 2026 Harvest Collection.</description>
      <content:encoded>
        <![CDATA[<p>Jordan’s Skinny Mixes, a leading innovator in zero-sugar, zero-calorie beverage enhancers, announced the launch of its 2026 Harvest Collection.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98683</guid>
      <pubDate>Wed, 23 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98683-jordans-skinny-mixes-harvest-collection</link>
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    </item>
    <item>
      <title>IRIS USA Mount Fuji Sparkling Water</title>
      <description>IRIS USA announced the launch of Mount Fuji Sparkling Water, a new highly carbonated sparkling water sourced and bottled near the base of Mount Fuji in Japan.</description>
      <content:encoded>
        <![CDATA[<p>IRIS USA announced the launch of Mount Fuji Sparkling Water, a new highly carbonated sparkling water sourced and bottled near the base of Mount Fuji in Japan.</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98692</guid>
      <pubDate>Tue, 22 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98692-iris-usa-mount-fuji-sparkling-water</link>
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    </item>
    <item>
      <title>Popsicle Hard Firecracker </title>
      <description>Tilray Brands in partnership with The Magnum Ice Cream Co., announced that Popsicle Hard Firecracker will transition to a permanent, year-round flavor in the Popsicle Hard portfolio.</description>
      <content:encoded>
        <![CDATA[<p>Tilray Brands in partnership with The Magnum Ice Cream Co., announced that Popsicle Hard Firecracker will transition to a permanent, year-round flavor in the Popsicle Hard portfolio.</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98682</guid>
      <pubDate>Tue, 22 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98682-popsicle-hard-firecracker</link>
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    </item>
    <item>
      <title>G&amp;Tea</title>
      <description>Entrepreneur Alex Young announced the launch of G&amp;Tea, a premium sparkling hard tea that pairs gin with South African rooibos tea and honey.</description>
      <content:encoded>
        <![CDATA[<p>Entrepreneur Alex Young announced the launch of G&Tea, a premium sparkling hard tea that pairs gin with South African rooibos tea and honey.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98668</guid>
      <pubDate>Fri, 18 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98668-g-and-tea</link>
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    </item>
    <item>
      <title>Wave Kids flavored waters</title>
      <description>Wave Kids is giving families four new flavors with the launch of its first flavored and fizzy waters.</description>
      <content:encoded>
        <![CDATA[<p>Wave Kids is giving families four new flavors with the launch of its first flavored and fizzy waters.</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98667</guid>
      <pubDate>Thu, 17 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98667-wave-kids-flavored-waters</link>
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    </item>
    <item>
      <title>Rancho La Gloria Pumpkin Spice Espresso Martini</title>
      <description>Rancho La Gloria unveiled a limited-edition Pumpkin Spice Espresso Martini, an agave wine-based ready-to-drink cocktail inspired by the annual return of the Pumpkin Spice Latte.</description>
      <content:encoded>
        <![CDATA[<p>Rancho La Gloria unveiled a limited-edition Pumpkin Spice Espresso Martini, an agave wine-based ready-to-drink cocktail inspired by the annual return of the Pumpkin Spice Latte.</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98666</guid>
      <pubDate>Wed, 16 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98666-rancho-la-gloria-pumpkin-spice-espresso-martini</link>
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    </item>
    <item>
      <title>Saint James Yerba Mate</title>
      <description>Saint James Iced Tea announced the launch of Saint James Yerba Mate, the brand’s first beverage line outside its existing portfolio of organic iced teas.</description>
      <content:encoded>
        <![CDATA[<p>Saint James Iced Tea announced the launch of Saint James Yerba Mate, the brand’s first beverage line outside its existing portfolio of organic iced teas.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98665</guid>
      <pubDate>Tue, 15 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98665-saint-james-yerba-mate</link>
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    </item>
    <item>
      <title>Khalifa Kush THC beverages</title>
      <description>Khalifa Kush, a premium cannabis lifestyle brand founded by multi-platinum recording artist Wiz Khalifa, announced the launch of Khalifa Kush THC beverages.</description>
      <content:encoded>
        <![CDATA[<p>Khalifa Kush, a premium cannabis lifestyle brand founded by multi-platinum recording artist Wiz Khalifa, announced the launch of Khalifa Kush THC beverages.</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98664</guid>
      <pubDate>Mon, 14 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98664-khalifa-kush-thc-beverages</link>
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    </item>
    <item>
      <title>JOLENE Coﬀee Red Velvet, Salted Caramel and Hazelnut </title>
      <description>JOLENE announced a continued brand expansion with the release of its ﬁrst new ﬂavors since launch: Red Velvet, Hazelnut and Salted Caramel.</description>
      <content:encoded>
        <![CDATA[<p>JOLENE announced a continued brand expansion with the release of its ﬁrst new ﬂavors since launch: Red Velvet, Hazelnut and Salted Caramel.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98651</guid>
      <pubDate>Fri, 11 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98651-jolene-coee-red-velvet-salted-caramel-and-hazelnut</link>
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    </item>
    <item>
      <title>Bruichladdich Distillery Octomore 17 Series</title>
      <description>Bruichladdich Distillery announced its highly anticipated annual Octomore series, available nationwide.</description>
      <content:encoded>
        <![CDATA[<p>Bruichladdich Distillery announced its highly anticipated annual Octomore series, available nationwide.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98650</guid>
      <pubDate>Thu, 10 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98650-bruichladdich-distillery-octomore-17-series</link>
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    </item>
    <item>
      <title>Community Coffee Glazed Honey Bun</title>
      <description>Community Coffee announced adding a new limited-time-only flavor to its fall lineup: Glazed Honey Bun.</description>
      <content:encoded>
        <![CDATA[<p>Community Coffee announced adding a new limited-time-only flavor to its fall lineup: Glazed Honey Bun.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98649</guid>
      <pubDate>Wed, 09 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98649-community-coffee-glazed-honey-bun</link>
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    </item>
    <item>
      <title>90+ Cellars Discovery Series</title>
      <description>90+ Cellars announced the launch of its new Discovery Series, a collection celebrating under-the-radar wine regions and lesser-known grapes.</description>
      <content:encoded>
        <![CDATA[<p>90+ Cellars announced the launch of its new Discovery Series, a collection celebrating under-the-radar wine regions and lesser-known grapes.&nbsp;</p><br>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98648</guid>
      <pubDate>Tue, 08 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98648-90-cellars-discovery-series</link>
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    </item>
    <item>
      <title>7 Brew Coffee and Energy beverages</title>
      <description>7 Brew announced an expansion of its ready-to-drink beverage portfolio with the launch of its canned 7 Brew Coffee and five 7 Brew Energy beverages.</description>
      <content:encoded>
        <![CDATA[<p>7 Brew announced an expansion of its ready-to-drink beverage portfolio with the launch of its canned 7 Brew Coffee and five 7 Brew Energy beverages.</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98638</guid>
      <pubDate>Fri, 04 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98638-7-brew-coffee-and-energy-beverages</link>
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    </item>
    <item>
      <title>Bib &amp; Tucker Bottled-in-Bond Bourbon</title>
      <description>Bib &amp; Tucker, the Tennessee small-batch bourbon brand from Deutsch Family Wine &amp; Spirits, announced the release of Bib &amp; Tucker 8-Year-Old Bottled-in-Bond Bourbon.</description>
      <content:encoded>
        <![CDATA[<p>Bib & Tucker, the Tennessee small-batch bourbon brand from Deutsch Family Wine & Spirits, announced the release of Bib & Tucker 8-Year-Old Bottled-in-Bond Bourbon.</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98637</guid>
      <pubDate>Thu, 03 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98637-bib-and-tucker-bottled-in-bond-bourbon</link>
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    </item>
    <item>
      <title>Death Wish Coffee Power Surge</title>
      <description>Death Wish Coffee Co. announced the official launch of Power Surge.</description>
      <content:encoded>
        <![CDATA[<p>Death Wish Coffee Co. announced the official launch of Power Surge.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98636</guid>
      <pubDate>Wed, 02 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98636-death-wish-coffee-power-surge</link>
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    </item>
    <item>
      <title>SOCIAL&amp;CO Pear &amp; Rosemary Italian-Style Spritz</title>
      <description>SOCIAL&amp;CO announced extending the spritz season beyond the summer months with the launch of Pear &amp; Rosemary Italian-Style Spritz.</description>
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        <![CDATA[<p>SOCIAL&CO announced extending the spritz season beyond the summer months with the launch of Pear & Rosemary Italian-Style Spritz. &nbsp;</p>]]>
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      <guid>http://www.bevindustry.com/articles/98635</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98635-social-and-co-pear-and-rosemary-italian-style-spritz</link>
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      <title>Nurri Protein Milk</title>
      <description>Nurri announced the launch of its new Protein Milk, delivering 20 grams of complete protein.</description>
      <content:encoded>
        <![CDATA[<p>Nurri announced the launch of its new Protein Milk, delivering 20 grams of complete protein.</p>]]>
      </content:encoded>
      <guid>http://www.bevindustry.com/articles/98634</guid>
      <pubDate>Mon, 31 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98634-nurri-protein-milk</link>
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