The fresh approach has become the safe and healthy approach as more beverage manufacturers turn to high-pressure processing for their operations.

Summer is in full swing and so are the new product releases. In the most recent Readers’ Choice: New Product of the Month poll for May from Beverage Industry, it looks as though readers are looking “freshen up” their beverage selections.

Natalie’s Juice recently extended a helping hand to New York with a donation of 5,000 bottles of fresh-squeezed, minimally processed fruit juice to healthcare workers at NYU Langone Hospital.

To keep pace with consumers desiring healthier, less-processed juices and smoothies, high-pressure processing (HPP) provides a non-thermal juice/beverage preservation technology that is environmentally friendly while helping products maintain freshness, food safety and an extended shelf life, according to Hiperbaric USA.

Suja unveiled a fully redesigned look for its line of cold-pressed functional juices and shots, which includes updated sleek packaging and a redesigned logo. In tandem with the brand reveal, Suja launched its new Elevated Nutrients juice line, which was developed in collaboration with Whole Foods Market.

Raw Generation, the maker of 100 percent raw, plant-based and vegan juice cleanses and daily juices, released Skinny Cleanse.

Kayco released Wonder Melon, an organic cold-pressed watermelon juice that has no sugar, artificial ingredients or artificial colorings.

The system enables a leaner approach to HPP processing while broadening the variety of final packaging.

TrueRoots Brewing Co. launched TrueRoots Ginger Beer, a ready-to-drink (RTD) beverage made from cold-pressed ginger and fresh lime juice. 

With the growing consumer demand for fresh, cold-pressed juices with fewer preservatives, HPP is fast becoming the preferred method of choice for juice producers.