Functional food company So Good So You, released FIBER, its first formulation featuring fiber. The cold-pressed juice shot provides 5 grams of organic fiber sourced from the seeds of the guar plant, and provides almost 20% of the recommended daily value of dietary fiber, the company says. FIBER, formulated with organic strawberry, plum, and clementine juices, plus one billion CFUs of probiotics, launched exclusively at Southeastern Grocers, including Winn-Dixie, Fresco y Mas, and Harveys. So Good So You formulations are currently available in 47 states, at more than 7,000 stores, including Whole Foods, Target, Publix, Sprouts and Safeway; a variety of the probiotic juice shots also can be found on Amazon.com.

So Good So You, Minneapolis

Internet: www.sogoodsoyou.com

Distribution: Select markets