So Good So You bottles ‘happiness’ with ashwagandha-powered probiotic juice shot

Adaptogens take center stage in the new blood orange guava-flavored ‘Happy’ shot

( Image courtesy of So Good So You)

Minneapolis-based So Good So You launched its newest blend: Happy. The organic blood orange guava cold-pressed juice shot is powered by ashwagandha, an adaptogen that helps the body regulate its functions, including mood and mental clarity, the company says.

In addition to ashwagandha, Happy is packed with 100% of the recommended daily value of vitamin D3, 1 billion CFUs of probiotics to support digestion and immune health and antioxidant-rich saffron, which helps boost the feel-good hormone serotonin, it adds.

“Wellness is top of mind for everyone right now, including our customers who need a mental health boost amidst the ongoing pandemic and all the associated stressors,” said Rita Katona, So Good So You co-founder and executive chair, in a statement. “As with all of our shots’ carefully sourced and selected ingredients, Happy harnesses the power of high-quality adaptogens, ashwagandha, the inflammation-busting antioxidants of golden saffron, along with vitamin D, to pack a mood-boosting punch whenever you need it.”

Adaptogens of all kinds are key ingredients in So Good So You’s research and development repertoire, the company says.

Although studies have shown saffron can help fight depression and reduce inflammation and oxidative stress, according to Mintel, only 4% of Americans are consuming food and beverages made with adaptogens, but a 78% increase in Google searches suggests people are curious about the benefits, it notes.

In addition to Happy, So Good So You recently launched a new Blueberry Clementine flavor of its best-selling Immunity shot, powered by three different types of adaptogenic and immune system-boosting mushrooms.

So Good So You has more than doubled its retail presence in the past 12 months, reaching 9,000 stores with single and multi-packs also available to purchase online through its Amazon storefront.

Happy is now available in the produce section of supermarkets nationwide, including Target, Sprouts and Albertsons.

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