This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
As COVID-19 brought heightened awareness of immunity and a shift toward self-care, interest in probiotic beverages has spiked considerably, experts note.
As immunity is a universal health need, experts note that within the beverage space, more and more consumers are seeking products that deliver immune-supportive benefits.
Just ahead of summer, Karma Water Culture LLC announced a new flavor to its line of natural, nutrient-enhanced Karma Water: Karma Watermelon Wild Berry.
With the growing interest in digestive health, more and more consumers are choosing beverages with functional ingredients that support digestive health and overall well-being.
Middlebury, Vt.-based kombucha brand Aqua ViTea introduced Aqua Seltzers, a bubbly beverage packed with probiotics for immune and gut health. Like all of Aqua ViTea's beverages, the new Aqua Seltzers are USDA Organic, GMO-free, gluten-free, vegan, and always low in calories and sugar.
Health-Ade announced its newest seasonal flavor: Pineapple Creamsicle. The new flavor leverages the nostalgic and indulgent flavors of a classic creamsicle but with a tangy, bubbly twist, the company says
Demand for functional beverages is accelerating. Consumers are looking for added health and well-being benefits from digestion to sleep-aid to cognitive acuity. What’s behind this growing territory and driving demand? And what can we learn from more established categories like Vitamins & Supplements about what consumers will want next?