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The kombucha market is trending high as consumers seeking out functional foods and beverages to fulfill a healthier, more tailored lifestyle. The kombucha market is growing at a CAGR of 52 percent from 2016-2020, reports Innova Market Insights.
Probiotics’ reputation has been gaining traction in recent years. Meanwhile, prebiotics and postbiotics are adding to their share of the beverage market.
Big Easy Bucha launched Big Easy Tepache, a new ready-to-drink sparkling and fizzy, all-natural, fruit-sweetened drink that has long been popular in Mexico and among bartenders, but until now has not been bottled and sold in the United States, it says.
As part of its strategic entry into the non-alcohol beverage category, Molson Coors Beverage Co., Chicago, announces the launch of its newest product, HUZZAH Probiotic Seltzer, the first non-alcohol innovation from the company’s emerging growth division.
JuneShine and Stone Brewing, both San Diego based, have joined forces to create StoneShine: a limited-edition hard kombucha flavor. With a 6 percent alcohol by volume, StoneShine mixes Stone’s legendary hops and Masumoto Farm’s famed stone fruits into JuneShine’s signature hard kombucha formulation, the companies say. Like JuneShine’s original flavors, StoneShine is organic, gluten free, non-GMO, and contains antioxidants, vitamins and probiotics.
SodaStream, a division of Purchase, N.Y.-based PepsiCo Inc., introduced certified organic, shelf-stable Kombucha Concentrate to its lineup of at-home beverage products. Kombucha has seen a rise in popularity during the past decade because of its intended health benefits, but in the past it has been difficult to make at home because of its long preparation time — that all changes now.