Culture Pop Soda, a better-for-you soda brand made with real, simple ingredients, introduced its ninth flavor: Grape. 

Made with real fruit juice and live probiotics, Grape is packed with bold, vibrant flavor and free from refined sugar, stevia and artificial ingredients, the company says. The grape variety is balanced with the slightest hint of elderflower crispness, it adds.

The new flavor launched alongside a nostalgic “Grape Grew Up” marketing launch campaign, inspired by the ‘90s and reimagined for today, the company says.

“We wanted to take a flavor that so many people grew up with and make it feel refreshing, delicious and new — without losing any of the flavor or fun,” said Tom First, founder and CEO of Culture Pop Soda, in a statement.

Culture Pop recently launched across the country in Target and on Target.com, where the new Grape flavor will be available alongside seven other flavors. Grape also can be purchased at Whole Foods, as well as online at Amazon, and is coming soon to Albertson’s and Safeway stores, the company notes.

www.drinkculturepop.com