Culture Pop Soda, a Boston-based brand, has partnered with fellow New England icon Noah Kahan to launch a partnership that celebrates bring refreshingly real — from Kahan’s authentic storytelling style in his music to the probiotic soda brand’s taste and ingredients.

The multi-year partnership is set to launch with a social series this fall, which will feature Vermont native Kahan’s signature sense of humor and small-town storytelling while highlighting Culture Pop’s real-ingredient approach to soda, it says. The series includes unfiltered takes on everything from songwriting to stomach problems (something that Culture Pop’s probiotics might help with, it adds).

“Those other brands taste way too sweet,” Kahan riffs in one of the campaign’s videos. “Culture Pop is good — and good for you. They do something those other brands don’t do.”

Kahan is known for his multi-platinum hit songs like “Stick Season” and “Dial Drunk.” He has built a loyal fanbase by embracing imperfection with honesty and heart — a spirit that mirrors Culture Pop’s approach to soda-making: crafted with real fruit juice, no artificial sweeteners or refined sugar, and live probiotics for gut health, the company says.

“Culture Pop doesn’t really taste like anything else I’ve had before,” Kahan said in a statement. “It’s refreshing, not too sweet — and it’s good for my gut, too.”

In a statement, Tom First, founder and CEO of Culture Pop Soda, said that Kahan represents everything the brand stands for and that he is “authentic and real in a refreshing way.”

“He’s built a community by being himself, and that’s exactly what we’re doing with soda — making something real and doing soda in a completely different way,” First said.

Consumers can follow along at @drinkculturepop for exclusive content, giveaways and consumer sweepstakes, with additional partnership announcements to come in 2026.