Acquisition strengthens company’s leadership position in juice, refrigerated beverage categories
August 1, 2022
Bolthouse Farms, Bakersfield, Calif., has closed its acquisition of Evolution Fresh from Starbucks, Seattle. The acquisition includes the brand, business, and employees supporting Evolution Fresh. By uniting the two powerhouse brands, Bolthouse Farms looks to further accelerate the company’s leadership within the premium juice and refrigerated beverage categories in retail, it says.
HelloFresh subscribers to receive a bottle of Green Devotion
January 26, 2018
In celebration of National Green Juice Day (Jan. 26), cold-pressed, high-pressure processed juice brand Evolution Fresh, a product of Seattle-based Starbucks Coffee Co., is celebrating the holiday in veggie-centric ways that inspire health and wellness in the New Year.
Cold-pressed juice brand sets goal of 2019 for 100 organic products
September 15, 2017
Evolution Fresh, a brand of Seattle-based Starbucks Corp., previewed its 2018 innovations: seven new organic smoothies that combine cold-pressed fruit and vegetable juice with probiotics, coconut milk and other functional ingredients.
In an effort to encourage consumers to add more joy and wellness to their life, Evolution Fresh, a wholly owned subsidiary of Seattle-based Starbucks Coffee Co., has declared Jan. 26 as the first-ever National Green Juice Day. To celebrate, Evolution Fresh is teaming up with on-demand delivery service Postmates to deliver free Green Juice Breaks, a three-pack of 15.2-ounce, cold-pressed, high-pressure processed (HPP) Sweet Greens and Lemon juices, to consumers in 15 cities, the company says.
Super-premium green juice outpaces juice segment, IRI reports
June 26, 2014
Super-premium green juice is outpacing the growth of the $1.6 billion super-premium juice category, according to Seattle-based Starbucks Coffee Co., citing data from Chicago-based Information Resources Inc. (IRI). Additionally, Greek yogurt, which five years ago represented less than 10 percent of yogurt sales, today represents nearly 50 percent, according to the market research firm’s data.*
The mission at Starbucks Coffee Co., Seattle, has always been to inspire and nurture the human spirit one person, one cup and one neighborhood at a time, and that extends beyond its retail stores and into consumer packaged goods (CPG) channels, enabling customers to enjoy Starbucks anywhere and in any format.