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Beverage NewsJuice & Juice Drinks

Evolution Fresh names Jan. 26 National Green Juice Day

Brand offers free three-packs in select cities

Green Juice Day
January 25, 2016

In an effort to encourage consumers to add more joy and wellness to their life, Evolution Fresh, a wholly owned subsidiary of Seattle-based Starbucks Coffee Co., has declared Jan. 26 as the first-ever National Green Juice Day. To celebrate, Evolution Fresh is teaming up with on-demand delivery service Postmates to deliver free Green Juice Breaks, a three-pack of 15.2-ounce, cold-pressed, high-pressure processed (HPP) Sweet Greens and Lemon juices, to consumers in 15 cities, the company says.

“By celebrating the first-ever National Green Juice Day on Jan. 26, we hope to inspire people to keep their wellness resolutions in the New Year,” said Jeff Hansberry, president of Evolution Fresh, in a statement. “Evolution Fresh’s greenest green juices are made from more than a pound of vegetables per 15.2-ounce bottle and drinking a green juice is an easy way to add something good to your daily life.”.

Free Green Juice Breaks will be available from 11 a.m. to 6 p.m. Jan. 26 in each selected city while supplies last. To order, customers can visit www.greenjuiceday.com or use the Postmates App for iOS and Android by tapping the “Evolution Fresh Free Juice” store to get one juice for themselves and two to share with friends. The offer is limited to one three-pack of juices per customer and is not available at Starbucks retail stores. Participating cities include Atlanta; Chicago; East Bay/Oakland, Calif.; Las Vegas; Los Angeles; Miami; New York City; Philadelphia; Phoenix; Portland, Ore.; San Diego; San Francisco; Seattle; and Washington, D.C. as well as Orange County, Calif. Consumers also can participate by visiting www.EvolutionFresh.com and downloading a coupon for $1 off the purchase of any Evolution Fresh juice, available in grocery retailers nationwide, the company adds.

Additionally, Evolution Fresh is encouraging and rewarding people who turn it around with small, positive changes in 2016 through its Turn It Around sweepstakes. Through March 14, consumers can visit www.evolutionfresh.com/turn-it-around-sweeps/ and learn how to share their health-and-wellness activities on Twitter, Instagram or Facebook for a chance to win a year’s supply of Evolution Fresh green juice and other health-and-wellness-inspired prize packs.
 

KEYWORDS: Evolution Fresh green juice health and wellness high-pressure processing (HPP)

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