New Packages

Hiyo offers limited-edition Sunset Sixer pack

Fri, 24 Jul 2026 10:00:00 -0400

For summer, Hiyo is offering its Sunset Sixer, a limited-edition variety six-pack. Available at select retailers nationwide for a limited time, the Sunset Sixer features two cans each of Hiyo’s three top-sellers.

BERO releases Spider-Man cans

Thu, 23 Jul 2026 10:00:00 -0400

BERO is marking the release of Sony Pictures’ Spider-Man: Brand New Day with a limited-edition collection of Spider-Man: Brand New Day-inspired cans available exclusively at berobrewing.com and select movie theaters nationwide.

Maker's Mark launches airport-exclusive series

Fri, 17 Jul 2026 10:00:00 -0400

Maker's Mark announced a global travel retail exclusive series featuring custom, city-inspired labels designed by acclaimed artist Alexandra Pacula.

Waiākea launches Paʻa Premium Glass Collection

Thu, 16 Jul 2026 10:00:00 -0400

Waiākea Hawaiian Volcanic Beverages kicks off its 14th anniversary with the launch of Waiākea Paʻa, a premium reusable glass collection available in still and sparkling.

SPYLT unveils bold packaging update

Fri, 10 Jul 2026 10:00:00 -0400

SPYLT unveiled a bold new look alongside its “Deliciously Outta Hand” campaign, encouraging consumers to tap into their inner teenager through the “Outta Hand Chug Challenge.”

Hornitos Tequila, Jarritos collab on flavor pack

Thu, 09 Jul 2026 10:00:00 -0400

Hornitos Tequila and Jarritos announced the launch of their collaboration with the new Margaritos Flavor Pack, a limited-edition variety pack that brings together two of Mexico’s most beloved brands.

Karbach Brewing unveils packaging update for fan-favorites

Thu, 02 Jul 2026 10:00:00 -0400

Karbach Brewing Co. released its first-ever packing update with four of its most iconic beers: Hopadillo Texas IPA, Love Street Blonde, Crawford Bock and Rodeo Clown Double IPA.

Avaline releases limited-edition label with artist Marcelo Gomes

Wed, 01 Jul 2026 10:00:00 -0400

Avaline’s French Rosé debuted a limited-edition label featuring a photograph by Paris-based artist Marcelo Gomes.

Johnnie Walker unveils Blue Label NYC Championship Limited Edition Design

Fri, 26 Jun 2026 10:00:00 -0400

Johnnie Walker unveiled the Blue Label NYC Championship Limited Edition Design.

Apple & Eve launches limited-edition soccer-inspired packaging

Thu, 25 Jun 2026 10:00:00 -0400

Apple & Eve is bringing soccer-inspired packaging to shelves this summer with new limited-edition Apple, Very Berry and Fruit Punch juice boxes designed to tap into the excitement surrounding the sport across North America this summer.

Botanic Tonics honors America’s 250th anniversary

Fri, 19 Jun 2026 10:00:00 -0400

Botanic Tonics, a brand in kava-centric botanical tonics, announced a limited-edition feel free Classic bottle created in honor of America’s 250th anniversary.

Piper-Heidsieck Champagne unveils Marilyn Monroe Cuvée bottle

Thu, 18 Jun 2026 10:00:00 -0400

In celebration of the centennial of Marilyn Monroe's birth, Piper-Heidsieck Champagne unveiled a limited-edition cuvée honoring the historic bond between the French House and the Hollywood legend.

Miller High Life refreshes packaging, logo

Fri, 12 Jun 2026 10:00:00 -0400

Miller High Life, the Champagne of Beers, rolled out refreshed packaging and logo updates that keep the look classic and familiar while refining a few key elements to better connect with longtime fans and today’s beer drinkers.

BACARDÍ Gold Rum celebrates global football with collectible bottle

Thu, 11 Jun 2026 10:00:00 -0400

With global football excitement building and fans preparing for watch parties and celebrations, BACARDÍ unveiled a limited-edition BACARDÍ Gold Rum collectible bottle.

Zing Zang celebrates America’s 250th anniversary

Fri, 05 Jun 2026 10:00:00 -0400

Zing Zang is commemorating America’s upcoming 250th anniversary with a limited-edition red, white and blue bottle celebrating the nation’s milestone and summer cocktail culture.

Maker’s Mark honors America, benefits veterans with bottle release

Thu, 04 Jun 2026 10:00:00 -0400

Maker’s Mark unveiled a limited-edition bottle honoring America’s 250th anniversary. The release features the brand's signature hand-dipped red wax, accented with a white wax dip and a blue rendition of its iconic seal.

Evan Williams Bourbon releases licensed America250 bottles

Fri, 29 May 2026 10:00:00 -0400

Evan Williams Kentucky Straight Bourbon Whiskey announced a new series of officially licensed America250 commemorative products in celebration of the United States’ 250th anniversary.

Athletic Brewing releases Run Wild red, white and blue packaging

Thu, 28 May 2026 10:00:00 -0400

Athletic Brewing Co. is kicking off summer 2026 with the debut of a new national commercial and the release of limited-edition patriotic packaging.

OLIPOP reveals new visual identity

Fri, 22 May 2026 10:00:00 -0400

OLIPOP announced the launch of The Feel Good soda, a new creative platform that will roll out alongside a new visual identity, refreshed packaging and a national advertising campaign.

Sparkling Ice releases LIFE SAVERS Red, White and Blue variety pack

Thu, 21 May 2026 10:00:00 -0400

Just in time for summer BBQs and America’s 250th birthday, Sparkling Ice, crafted by Talking Rain Beverage Co., has unveiled the Sparkling Ice LIFE SAVERS Red, White and Blue variety 12-pack.

Hoplark unveils comprehensive brand refresh

Fri, 15 May 2026 10:00:00 -0400

Hoplark is unveiling a comprehensive brand refresh, introducing a new visual identity inspired by how people actually drink today.

Budweiser celebrates Its 150th anniversary, America’s 250th birthday

Thu, 14 May 2026 10:00:00 -0400

Budweiser is celebrating a milestone summer, marking its 150th anniversary alongside the United States’ 250th birthday.

Jameson launches limited-edition MLS bottles

Fri, 08 May 2026 10:00:00 -0400

As the Official Whiskey of Major League Soccer (MLS), Jameson is giving consumers a new way to show love for their home teams with a limited-edition bottle collection created in partnership with the brand’s partner MLS clubs.

Mirinda reveals fresh brand visual identity

Thu, 07 May 2026 10:00:00 -0400

Mirinda unveiled a new global platform Smile Please alongside a fresh brand visual identity.

Belvedere Organic Vodka release F1 bottle

Fri, 01 May 2026 10:00:00 -0400

Belvedere is bringing the thrill of the track to the table with the launch of the Belvedere Organic Vodka F1 Limited Edition Bottle.

Casa Maestri unveils US 250th anniversary bottle

Thu, 30 Apr 2026 10:00:00 -0400

In celebration of the United States’ 250th Anniversary (1776-2026), Casa Maestri has unveiled a limited, numbered edition Añejo tequila crafted as a tribute to this historic milestone.

Mountain Dew introduces American Dew bottle

Fri, 24 Apr 2026 10:00:00 -0400

To honor its American legacy, Mountain Dew is introducing American Dew, a limited-edition wrapped can and bottle available nationwide throughout the summer.

Captain Morgan Sliced adds Colada Variety Pack

Thu, 23 Apr 2026 10:00:00 -0400

The Captain Morgan Sliced lineup is taking a mini vacation with its new Captain Morgan Sliced Colada Style Drink Variety Pack.

evian, Jeff Koons collaborate on anniversary bottles

Fri, 17 Apr 2026 10:00:00 -0400

The evian 200 Years Young celebration features an exclusive collaboration with Jeff Koons, introducing two limited-edition glass anniversary bottles.

happy adds 48-ounce size to refrigerated coffee aisle

Thu, 16 Apr 2026 10:00:00 -0400

happy is expanding into the refrigerated aisle with the launch of its 48-ounce Cold Brew.