New Packages

Guinness, Notre Dame release limited-edition cans

Thu, 03 Sep 2026 10:00:00 -0400

The Fighting Irish and Guinness are teaming up again as Guinness extends its partnership with Notre Dame Athletics. Guinness also is reintroducing its limited-edition Notre Dame can, featuring the Football Leprechaun mark.

Fernet-Branca, Austin England pay tribute to tattoo culture with bottle design

Fri, 28 Aug 2026 10:00:00 -0400

Fernet-Branca announced the third installment in its annual U.S. Limited Edition series, enlisting Los Angeles-based artist Austin England to reimagine the bottle into a collectible piece of art inspired by the brand's ties to tattoo culture.

La Pulga Tequila debuts 2026 TCU Horned Frogs Collector’s Bottle

Thu, 27 Aug 2026 10:00:00 -0400

La Pulga Tequila debuted a new 2026 Horned Frogs Collector’s Bottle and the Horned Frogs Three-Year Collection, a limited-edition boxed set featuring all three commemorative bottles released since 2024.

Gemma di Luna debuts redesign and 3-pack

Fri, 21 Aug 2026 10:00:00 -0400

Enovation Brands Inc. unveiled a comprehensive brand restyling for Gemma di Luna featuring a refreshed logo and redesigned package, alongside a 187-ml three-pack of Gemma di Luna Prosecco DOC.

Compoveda Tequila unveils luxury holiday collection

Thu, 20 Aug 2026 10:00:00 -0400

Compoveda Tequila introduced a new collection of personalized holiday offerings designed to create memorable gifting moments for discerning spirits enthusiasts

Crown Royal, Juicy Couture drop limited-edition collection

Fri, 14 Aug 2026 10:00:00 -0400

Crown Royal and Juicy Couture have come together for a limited-edition collaboration inspired by Crown Royal Regal Apple, Crown Royal Peach and Crown Royal Blackberry Flavored Whiskies.

Bota Box introduces Napa Valley Cabernet Sauvignon in 1.5-liter box

Thu, 13 Aug 2026 10:00:00 -0400

Bota Box announced the release of a Limited Reserve Napa Valley Cabernet Sauvignon, available for a finite time at retailers nationwide.

Sassenach Spirits releases Outlander Jamie Fraser Collection release

Fri, 07 Aug 2026 10:00:00 -0400

Bottle Nexus with Vista Fulfillment Group announced the execution of Sassenach Spirits and actor Sam Heughan’s exclusive Outlander Jamie Fraser Collection release.

Waterloo Sparkling Water announces new packaging

Thu, 06 Aug 2026 10:00:00 -0400

Waterloo Sparkling Water announced a new packaging design across its sparkling water product portfolio.

Puro Quebranta Pisco available in 2-liter format

Fri, 31 Jul 2026 10:00:00 -0400

BarSol Pisco announced the release of its top-selling Puro Quebranta Pisco in a 2-liter size.

-196 Vodka Seltzer adds Green Tea Variety Pack

Thu, 30 Jul 2026 10:00:00 -0400

As consumer demand for hard teas and non-carbonated RTDs continue to rise, -196 Vodka Seltzer is expanding its portfolio with the launch of its Green Tea Variety Pack.

Hiyo offers limited-edition Sunset Sixer pack

Fri, 24 Jul 2026 10:00:00 -0400

For summer, Hiyo is offering its Sunset Sixer, a limited-edition variety six-pack. Available at select retailers nationwide for a limited time, the Sunset Sixer features two cans each of Hiyo’s three top-sellers.

BERO releases Spider-Man cans

Thu, 23 Jul 2026 10:00:00 -0400

BERO is marking the release of Sony Pictures’ Spider-Man: Brand New Day with a limited-edition collection of Spider-Man: Brand New Day-inspired cans available exclusively at berobrewing.com and select movie theaters nationwide.

Maker's Mark launches airport-exclusive series

Fri, 17 Jul 2026 10:00:00 -0400

Maker's Mark announced a global travel retail exclusive series featuring custom, city-inspired labels designed by acclaimed artist Alexandra Pacula.

Waiākea launches Paʻa Premium Glass Collection

Thu, 16 Jul 2026 10:00:00 -0400

Waiākea Hawaiian Volcanic Beverages kicks off its 14th anniversary with the launch of Waiākea Paʻa, a premium reusable glass collection available in still and sparkling.

SPYLT unveils bold packaging update

Fri, 10 Jul 2026 10:00:00 -0400

SPYLT unveiled a bold new look alongside its “Deliciously Outta Hand” campaign, encouraging consumers to tap into their inner teenager through the “Outta Hand Chug Challenge.”

Hornitos Tequila, Jarritos collab on flavor pack

Thu, 09 Jul 2026 10:00:00 -0400

Hornitos Tequila and Jarritos announced the launch of their collaboration with the new Margaritos Flavor Pack, a limited-edition variety pack that brings together two of Mexico’s most beloved brands.

Karbach Brewing unveils packaging update for fan-favorites

Thu, 02 Jul 2026 10:00:00 -0400

Karbach Brewing Co. released its first-ever packing update with four of its most iconic beers: Hopadillo Texas IPA, Love Street Blonde, Crawford Bock and Rodeo Clown Double IPA.

Avaline releases limited-edition label with artist Marcelo Gomes

Wed, 01 Jul 2026 10:00:00 -0400

Avaline’s French Rosé debuted a limited-edition label featuring a photograph by Paris-based artist Marcelo Gomes.

Johnnie Walker unveils Blue Label NYC Championship Limited Edition Design

Fri, 26 Jun 2026 10:00:00 -0400

Johnnie Walker unveiled the Blue Label NYC Championship Limited Edition Design.

Apple & Eve launches limited-edition soccer-inspired packaging

Thu, 25 Jun 2026 10:00:00 -0400

Apple & Eve is bringing soccer-inspired packaging to shelves this summer with new limited-edition Apple, Very Berry and Fruit Punch juice boxes designed to tap into the excitement surrounding the sport across North America this summer.

Botanic Tonics honors America’s 250th anniversary

Fri, 19 Jun 2026 10:00:00 -0400

Botanic Tonics, a brand in kava-centric botanical tonics, announced a limited-edition feel free Classic bottle created in honor of America’s 250th anniversary.

Piper-Heidsieck Champagne unveils Marilyn Monroe Cuvée bottle

Thu, 18 Jun 2026 10:00:00 -0400

In celebration of the centennial of Marilyn Monroe's birth, Piper-Heidsieck Champagne unveiled a limited-edition cuvée honoring the historic bond between the French House and the Hollywood legend.

Miller High Life refreshes packaging, logo

Fri, 12 Jun 2026 10:00:00 -0400

Miller High Life, the Champagne of Beers, rolled out refreshed packaging and logo updates that keep the look classic and familiar while refining a few key elements to better connect with longtime fans and today’s beer drinkers.

BACARDÍ Gold Rum celebrates global football with collectible bottle

Thu, 11 Jun 2026 10:00:00 -0400

With global football excitement building and fans preparing for watch parties and celebrations, BACARDÍ unveiled a limited-edition BACARDÍ Gold Rum collectible bottle.

Zing Zang celebrates America’s 250th anniversary

Fri, 05 Jun 2026 10:00:00 -0400

Zing Zang is commemorating America’s upcoming 250th anniversary with a limited-edition red, white and blue bottle celebrating the nation’s milestone and summer cocktail culture.

Maker’s Mark honors America, benefits veterans with bottle release

Thu, 04 Jun 2026 10:00:00 -0400

Maker’s Mark unveiled a limited-edition bottle honoring America’s 250th anniversary. The release features the brand's signature hand-dipped red wax, accented with a white wax dip and a blue rendition of its iconic seal.

Evan Williams Bourbon releases licensed America250 bottles

Fri, 29 May 2026 10:00:00 -0400

Evan Williams Kentucky Straight Bourbon Whiskey announced a new series of officially licensed America250 commemorative products in celebration of the United States’ 250th anniversary.

Athletic Brewing releases Run Wild red, white and blue packaging

Thu, 28 May 2026 10:00:00 -0400

Athletic Brewing Co. is kicking off summer 2026 with the debut of a new national commercial and the release of limited-edition patriotic packaging.

OLIPOP reveals new visual identity

Fri, 22 May 2026 10:00:00 -0400

OLIPOP announced the launch of The Feel Good soda, a new creative platform that will roll out alongside a new visual identity, refreshed packaging and a national advertising campaign.