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Moët & Chandon x Public School unveil latest collaboration packaging
As part of the Moet & Chandon x Public School collaboration, limited-edition bottles of Moët Nectar Impérial Rosé made their debut at an official launch party, which took place Sept. 10 at Manhattan, New York’s Fulton Market. The event included live music performances, celebrating the launch of the limited-edition package and collaboration with celebrities and influencers.
Sipsmith London Dry Gin celebrates U.S. expansion with the Sipsmith Gin Parlour in Chicago
Upon bringing its hand-crafted London dry gin to the United States, Sipsmith London Dry Gin hosted an event June 28 at the drumBAR in Chicago. The Sipsmith Gin Parlour included cocktails, a virtual reality tour of the distillery, meet-and-greets with the founders and master distiller, and live music.
David Michael & Co. highlights ingredients at 2016 Innovation Roadshow
On Sept. 20, 2016, David Michael & Co. hosted its 12th Innovation Roadshow in Philadelphia with a theme of Tastebud Revolution. Featuring its portfolio of 27 innovations spanning flavors, applications, technologies and consumer/market insights, the ingredient supplier offered inspiration to its customers and their new product development efforts.
Tequila Herradura showcases brand at Casa Herradura event
Starting in March, Tequila Herradura, a brand of Brown-Forman Corp., embarked on a tour of seven cities to teach consumers and distributors about the brand, which is produced on the last tequila-producing hacienda on the planet, the company says. The event offered a look inside the company’s tequila production process, its history has an innovator, tastings, cocktails, a live agave harvesting demonstration and more. Posted April 4th.
Theatrical single-malt release event draws Chris Noth, Chris McDonald
Tuesday Dec. 15, in an event titled, “The Malts of Legend,” introduced five new single malts through a theatrical experience complete with surprise (and impromptu) guest appearances by actors Chris Noth and Chris McDonald. The five new single-malt Scotches, which launched in December, are Deveron, Royal Brackla, Craigellachie, Aultmore and Aberfeldy. Attendees were invited to mingle and taste the single malts as they enjoyed the theatrical displays that accompanied each. Posted December 22nd.
Jameson event supports Movember Foundation
Throughout the month of October, Jameson Irish Whiskey, a brand of Pernod Ricard, is gathering its consumers in support of The Movember Foundation, which raises awareness for many men’s health issues. Last year the brand raised more than $400,000. The brand is hosting numerous events nationwide in the hopes of donating even more. On Oct. 5, the brand hosted a cocktail competition at the Fulton Market Kitchen in Chicago and the winner received a $500 donation in their name to the foundation. Posted October 19th.
How spirits brands are utilizing social media to tell their brand stories
While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers. In March, Beverage Industry looked at the social media stories for several beer brands. But this month, Brand Chorus, a division of New York-based TippingGardner, conducted a spirits StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.
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How beer brands are using social media to connect with consumers
Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.
Click here to view infographic in PDF format.
Top Beverage Flavors of 2014
Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.
Click here to view the infographic in PDF format.
Dinner with Tequila Don Julio
Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)