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Home » Topics » Commentary

Commentary
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Hartness technology customizes glass bottle colors

Ink coating adds shelf appeal
Stephanie Cernivec
November 15, 2013

For years, consumers have been able to walk into a Starbucks café and order a nonfat grande extra hot latte with whip without any questions asked.


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Top cocktails of the summer

Margaritas top choice in on-premise consumption
jessica Jacobsen
Jessica Jacobsen
November 15, 2013

With most of the leaves now on the ground instead of on the trees, it might seem a little out of place to be talking about summer, but Newton, Mass.-based Restaurant Sciences LLC is keeping the summer season on our brains.


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Tullamore D.E.W. launches limited-edition Phoenix whiskey

Whiskey brand draws parallels between brand history, Chicago history
Jennifer Storelli
November 15, 2013

Every brand has a story to tell. Irish whiskey brand Tullamore D.E.W.’s story begins in the town of Tullamore, Ireland.


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Tastes of vacation

Joffrey’s lets fans bring their favorite Disney coffees home
Jennifer Storelli
September 16, 2013

Whenever I return from vacation, I always crave the food and beverages I enjoyed during my travels and wish I could bring them home with me. While preparing this month’s Category Focus article on coffee, I found one coffee company that is giving consumers the chance to do just that.


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I’ve got a golden soda

Treasure hunts spark excitement in beverage marketing
Stephanie Cernivec
September 16, 2013

In Roald Dahl’s 1964 children’s novel “Charlie and the Chocolate Factory,” Charlie is a poor boy with big dreams. Although his dreams come true in the end, finding the golden ticket inside a Wonka Bar was no easy feat for him. In today’s world of social media, however, contests like the one Charlie won have become a little easier.


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A blurry future on the horizon

Industry shows trend toward blurring category lines
jessica Jacobsen
Jessica Jacobsen
September 16, 2013

Although blurry vision is usually a sign that it’s time to make that eye doctor appointment you have been putting off, not all references to blurriness have such a nerve-racking outcome.


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The silver lining

Chicken Cock Whiskey finds the good in an unfortunate situation.
August 16, 2013

When hard times strike your beverage company, what do you do?


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Getting consumers to chill out

Relaxation drinks and shots are on a slow but steady growth path.
Stephanie Cernivec
August 16, 2013

I think most people can agree that being told to relax or calm down during a heated conversation can be a bit enraging.


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No shortage of inspiration

Beverage-makers take inspiration from trade shows and even news headlines.
jessica Jacobsen
Jessica Jacobsen
August 16, 2013

Whether you’re looking for the perfect words for a novel, searching for the right balance of color in a painting or debating on the notes for a musical composition, finding something inspiring to act as your muse can be a difficult task. The same can be said for the beverage market as manufacturers are looking for that perfect formulation.


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An industry united

Beverage companies unite to support Oklahoma
July 15, 2013

As we celebrate our liberty and patriotic pride this month, I’d like to take a moment to reflect on some recent acts of charity within the beverage community that have truly shown that we are one united industry with common causes.


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