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In today’s economic environment, where consumers are more selective about their spending, a recent survey by Channel Media Group highlights how brands that prioritize value and deliver targeted promotions have potential to thrive despite economic uncertainty.

Westrock Coffee Co. recently published a report that found nearly one-third of U.S. coffee drinkers expressed interest in beverages that deliver targeted health benefits.

In a conversation with Beverage Industry, Ed Brown, Partner at law firm Burr & Forman with the Beverage Services practice, discussed what impact tariffs could have on business operations in the United States, as well as what wholesalers, manufacturers, and retailers can expect when tariffs begin to roll out. 

With the global online alcohol market entering a new era of sustainable growth, IWSR highlights how digital platforms are not only shaping consumer behavior, but also influencing spaces for discovery and brand engagement.

As beverage-makers search for ways to engage with today’s consumers, connected packaging is seen as a way to communicate and encourage customer loyalty.

Inflation already has put the pressure on consumers’ pocketbooks. In an Insights piece, Jenny Zegler, director of food and drink at Mintel, writes why food and drink companies as well as retailers will need to justify any price increases if tariffs become a reality. 

As these beverage alcohol markets grapple with challenges, manufacturers and wholesale distributors also are bracing for the potential of tariffs.

Diageo, maker of Johnnie Walker, Don Julio Tequila and Guinness, unveiled its annual global trends report which analyzes why and how consumers will socialize during the next year.