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Given the rise of ready-to-drink RTD cocktails, Upgraded Points recently released a study unveiling the most popular canned cocktails and mocktails in each U.S. state. 

A budding marketing opportunity for brand owners, NIL is gaining traction, but as beverage companies look to engage in this realm, it is important to understand the dynamics.

As more Gen Zers reach the legal drinking age, experts highlight how this younger generation is driving variety and innovation in the beverage alcohol market.

As demand for energy drinks continues to rise across the globe, Mintel highlights how evolving consumer trends are impacting the global market.

A recent report from the Private Label Manufacturers Association (PLMA) shows that consumers were more intrigued by store brands in the past year.

The readers of Beverage Industry have selected their favorite new product released in January and the results are out.

Colangelo & Partners and Wine Opinions conducted its second annual wine survey, this year honing in on U.S. wine drinker attitudes and behaviors, as well as trends related to beverage alcohol consumption and health.

Salsify’s “2024 Consumer Research” report shows how budgeting efforts are shifting consumer shopping habits and pinpoints ways that brands can engage with shoppers.

Looking forward, Drizly highlights which drinks trends are poised to have the biggest impact on the beverage alcohol industry, surveying 1,000 adults about the drinks they plan to purchase most in 2024.