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Competition and shifting consumer behaviors can challenge any brand. In a recent Insights from NielsenIQ, the market research firm identifies trends that could help hard cider brands thrive in this evolving market.

In this Q&A with Beverage Industry, the GoTab CEO and founder details what prompted his influence for the company and how today’s foodservice and on-premise trends have evolved in wake of the pandemic and other consumer trends.

Consumers expected to gravitate toward “less is more” regarding color, packaging and design, experts note.

For those who look to January as a way to reduce alcohol intake, new research from consumer insights platform Veylinx suggests that abstinence events like “Dry January” are more than just a fad.

As consumers embrace unconventionality, beverage-makers are developing new products that support that sentiment. Trends reports show that inspiration even is coming from outside the planet.

When it comes to the super-premium wine and spirits markets, demand for these products have remained intact throughout the year. However, with inflation impacting consumers’ pocketbooks what does that mean for super-premium wine and spirits going forward?