Beverage Industry Magazine

The image depicts a moment in time of a restaurant employee using technology to manage customer orders and service.

DSD technology supports beverage distributors in navigating shifting trends

Technology aids in improved performance, provides insights

March 23, 2026

As consumer preferences change, DSD operators need better tools to understand execution, quickly spot innovation trends, and communicate those to partners to support success in the market.

The product in the image is Silk Protein Original Complete Plant Protein Milk.

Health needs, technology advancements support maturing plant protein market

High-protein drinks, meal replacements among beverage segments embracing plant proteins

Jessica Jacobsen

April 1, 2026

Plant-based proteins have moved from being a niche option to a go-to ingredient to meet protein needs in beverage development.

This image depicts a farmer harvesting agave, a traditional process known as jima.

Tequila, mezcal segments remain hot among consumers

Market endures premiumization trends, among other obstacles

Chloe Alverson

March 26, 2026

Tequila and mezcal segments continue to be impacted by premiumization and consumer trends.

This image illustrates the concept of Mobile Commerce (M-commerce)

eCommerce market evolves to meet consumers’ shopping needs

Consumers raise standards in omnichannel purchases

Lauren Sabetta

March 24, 2026

With today’s consumers fully embracing omnichannel shopping, experts note that beyond the product sale, brands can shape both immediate purchasing decisions and future brand commitment by understanding that consumers are looking for a unified experience.

The image features the El Mayor Tequila Paloma to Sunset cocktail kit

Spirits market faces shifting landscape, RTDs continue to drive growth

Low- and no-alcohol, premiumization trends continue to impact market

Lauren Sabetta

April 2, 2026

Despite premium-driven growth and RTD cocktails on the rise, experts highlight how the spirits market is facing real pressure from inflation, tighter consumer budgets, and a shift in consumer behavior.

The image features Coca-Cola Zero Sugar Cherry Float and Diet Coke Cherry sodas.

Zero, diet extensions keep carbonated soft drink market fresh

Prebiotic options see prominence proliferate within CSD market

Jessica Jacobsen

March 30, 2026

Zero-sugar and diet extensions have aided the performance of the carbonated soft drink market as well as the proliferation of prebiotic sodas.

The item shown is a Hint Water Variety Pack.

Hint delivers simple, accessible hydration

Flavored water brand unveils refreshed branding

Jessica Jacobsen

March 25, 2026

As the wellness space becomes increasingly complicated, Hint refreshes its branding to highlight the simple and accessible attributes from the unsweetened flavored water brand.

This image features a bottle of RECOVER 180 Organic Sports Hydration drink in the Orange Cream flavor.

Sports recovery, bone and joint health beverages attract the everyday consumer

With consumers increasingly prioritizing health and wellness, market broadens appeal

Chloe Alverson

April 7, 2026

The sports recovery, bone and joint health beverage market has pivoted to attract the everyday consumer, not just athletes.

The item pictured is Bloom Nutrition Clear Protein powder, available in flavors like Raspberry Lemon and Strawberry Watermelon.

Beverage brands turn to innovation to meet next-gen drink trends

Insight from Flavorchem highlights how functional beverage trends are reshaping categories

Lauren Sabetta

March 17, 2026

As functional beverages with added benefits are gaining momentum, a recent insight from Flavorchem spotlights key trends shaping tea, alcohol, as well as functional wellness beverages.

ActivatedYou Morning Lift

February 16, 2026

ActivatedYou announced the official launch of Morning Lift, a daily coffee blend designed to upgrade your mind, metabolism and overall wellness, it says.

Cutwater Chocolate Espresso Martini

February 19, 2026

Cutwater Spirits, a brand of Anheuser-Busch, introduced the latest addition to its martini lineup: Chocolate Espresso Martini.

Rockstar Energy Punched Blackberry

February 10, 2026

Rockstar Energy, a brand of Celsius Holdings Inc., introduced Punched Blackberry, the newest addition to its Punched subline.

GREY GOOSE Berry Rouge

February 13, 2026

GREY GOOSE vodka introduced its newest flavored offering: GREY GOOSE Berry Rouge.

Topo Chico Sabores Passion Fruit Sparkling Water

February 20, 2026

Topo Chico is expanding its fast-growing Sabores portfolio with a new nationwide addition: Topo Chico Sabores Passion Fruit.

Malibu Pink

February 11, 2026

Malibu announced the release of Malibu Pink, a bold new flavor innovation bursting with the fruity flavor of guava, pineapple, and coconut and a playful pink color, it says.

Owl’s Brew Spiked Pop

February 9, 2026

Owl’s Brew, the award-winning, ready-to-drink brand, announced the launch of Spiked Pop, a bold new take on hard soda.

Slice Soda Pacific Pop and Apple

February 12, 2026

Slice Soda, a brand of Suja Life, announced two new bubbly flavors: Pacific Pop and Apple, now available at Target locations nationwide.

Consumer expectations drive innovation in plastic packaging

Sustainability goals, brand differentiation guide plastic bottle advancements

Lauren Sabetta

March 31, 2026

Aside from its sustainable attributes, experts note that consumers and beverage-makers alike are turning to plastic packaging for its durability, portability and reliable product protection.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, analysts at S&D Insights LLC provide an in-depth look at the past year and what the future holds for them in 2026.

Beverage Industry Magazine

2026 April

Features

DSD technology supports beverage distributors in navigating shifting trends

Health needs, technology advancements support maturing plant protein market

Tequila, mezcal segments remain hot among consumers

eCommerce market evolves to meet consumers’ shopping needs

Spirits market faces shifting landscape, RTDs continue to drive growth

Zero, diet extensions keep carbonated soft drink market fresh

Hint delivers simple, accessible hydration

Sports recovery, bone and joint health beverages attract the everyday consumer

Columns

Beverage brands turn to innovation to meet next-gen drink trends

New Products

ActivatedYou Morning Lift

Cutwater Chocolate Espresso Martini

Rockstar Energy Punched Blackberry

GREY GOOSE Berry Rouge

Topo Chico Sabores Passion Fruit Sparkling Water

Malibu Pink

Owl’s Brew Spiked Pop

Slice Soda Pacific Pop and Apple

Packaging News

Consumer expectations drive innovation in plastic packaging

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