High Noon unveiled High Noon Transfusion, its first-ever limited flavor drop, adding one of golf’s most iconic serves to the brand’s portfolio, it says. 

Made with real vodka and real juice, the drop delivers a refreshing blend of grape, lime and ginger in their traditional Vodka Seltzer format, the company notes. 

“As the leading premium hard seltzer, High Noon has always led the category by showing up for the peak occasions of our fans’ lives,” said Britt West, chief commercial officer at Gallo, in a statement. “With our first-ever flavor drop, we’re driving real excitement and urgency at retail in an increasingly crowded RTD space. Transfusion underscores our focus on winning in high-affinity occasions like the golf course, where consumers are seeking genuine refreshment — and where our real vodka and real juice proposition delivers in a way others can’t.”

High Noon Transfusion is available in single-flavor six-packs for a suggested retail price of $14.99 at select retailers nationwide.

www.highnoonspirits.com