Explore the growing demand for nootropic products through the latest market trends, formulation opportunities, and clinical research. Gain insights into a newer botanical ingredient called guayusa, which can enhance cognitive performance. 

Buchi Kombucha announced the launch of its Buchi Living Energy, an organic, clean energy drink that combines the power of L-theanine, lion’s mane mushroom, clean caffeine and live and active cultures.

We believe premium energy drinks deserve better than cheap, synthetic caffeine. With a cutting-edge portfolio of clinically researched ingredients and over two decades of experience, AFS helps functional beverages stay on top.

Wave Soda, the makers of healthy alternative soda options, expanded on its better-for-you sodas with the launch of its newest flavor: Cola. 

BODYARMOR, a brand of BA Sports Nutrition, Whitestone, N.Y., announced the launch of BODYARMOR EDGE, a premium sports drink with natural caffeine.

Tchibo coffee made its U.S. debut. Distributed by Rainmaker Food Solution, Tchibo is grounded in the concept of RÖST FRISCH, meaning that every step from growing and harvesting, to roasting and packaging, is dedicated to creating fresh coffee, the company says.

YouTuber and Gen-Z influencer Emma Chamberlain launched Chamberlain Coffee line.

G&C Distribution LLC released two new products under its CBD Infusions line: a CBD Cola with 140 calories, and a CBD Cola Light with 5 calories.

Sparkling Ice sparkling waters, a brand of Seattle-based Talking Rain Beverage Co., showcased the packaging redesign of its Sparkling Ice +Caffeine, in all six flavors. Featuring a clean, bright and ombre-like design, this colorful refresh will roll out across the country beginning in October, the company says. 

Approximately 63 percent of Americans drink coffee, according to the 2019 National Coffee Data Trends. Although coffee exports are decreasing globally, coffee as a distinctive, aromatic ingredient in food and beverages is expanding. Beyond flavor and aroma, attributes like coffee’s purported anti-inflammatory polyphenols are helping to drive product innovations across multiple categories, experts note.