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Home » caffeine

Articles Tagged with ''caffeine''

Natural energy ingredients trend continues

Health halo of natural energy ingredients boosts consumer acceptance
July 1, 2014

Americans seem to be busier than ever. The average work day is 8.6 hours, according to Rochester, N.Y.-based Harris Interactive, and 39 percent of Americans between the ages of 19 and 36 report that they do not have enough leisure time, according to Chicago-based Mintel.


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More Americans choosing foods, beverages based on healthfulness

Survey shows fewer than 1 in 4 have “emotional” conversations about food
May 15, 2014

The number of Americans who consider healthfulness when purchasing their food and beverages has shown a significant uptick in the past two years, according to the Washington, D.C.-based International Food Information Council (IFIC) Foundation’s 2014 Food and Health Survey. The survey also evaluated the “emotional” conversations consumers have about food, finding that fewer than one in four have these conversations.


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Avitae 125-mg Caffeinated Water

March 10, 2014

In an effort to provide more options for consumers, Avitae USA LLC developed a bottled water with higher caffeine content than its two existing varieties to its line of Avitae Caffeinated Waters.


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Kickstart by Mountain Dew Black Cherry and Limeade

February 11, 2014

After launching Kickstart by Mountain Dew for the morning drinking occasion last year, PepsiCo Inc. added Black Cherry and Limeade flavors to its Kickstart by Mountain Dew lineup to fulfill the nighttime drinking occasion.


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Caffeinated Club

January 17, 2014

Rocky’s Beverages LLC introduced a line of caffeinated club sodas that contain approximately 34 mg of caffeine without any sugar, calories or artificial sweeteners.


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Red Rose Energy Teas

October 24, 2013

Red Rose Tea launched a line of Red Rose Energy Teas in single-serve cups.


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A natural alternative for energy

Energy ingredients found in nature gain traction
jessica Jacobsen
Jessica Jacobsen
April 15, 2013

There is no shortage of new product launches within the energy drink and shot sector. According to the Netherlands-based Innova Market Insights’ database, 124 energy drink and shot products launched in the United States in 2012. Of those product launches, energy/alertness was the top health positioning.


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Energy drinks adopt characteristics of other categories

Stephanie Cernivec
August 13, 2012

In the world of science fiction, fantasy and mythology, shape shifters have the ability to take on the appearance of another person, creature or entity. 


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Versanto Force 3X coffee

March 5, 2012

PapaNicholas Coffee Co. launched Versanto Force 3X coffee, which features three times the amount of caffeine as a regular bag of coffee.


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V8 V-Fusion + Energy drinks and V8 Energy Shots

June 21, 2011

The Campbell Soup Co. expanded its V8 franchise with V8 V-Fusion + Energy drinks and V8 Energy Shots. Each beverage provides one combined serving of vegetables and fruit as well as a natural energy boost from green tea extract, the company says. V8 V-Fusion + Energy drinks are made with a blend of vegetable and fruit juices as well as green tea.


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