Consumer demand for immune-supporting ingredients is on the rise, leading beverage brand and ingredient companies to innovate with immune-health-focused ingredients that push the envelope.

ROAR Organic, Bethlehem, Pa., announced a new recipe for its line of beverages, which are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water.

Available exclusively at Whole Foods Market stores, Steaz Antioxidant Brew Yerba Mate joins the Steaz Antioxidant Brew ready-to-drink (RTD) tea portfolio. 

As the functional and flavorful capabilities of domestic and exotic fruits continue to be experimented with, a healthy mix of traditional and emerging combinations are on the horizon for beverages, experts note.

Historically an upcycled byproduct within the coffee production process, coffee fruit’s sustainable characteristics and health benefits could present opportunities in beverage development.

The functional properties of antioxidants and superfoods are gaining traction lately as consumer interest in health and wellness grows as the result of the pandemic.

The logistics of beverage packaging lines are important and vital because they represent the core of an integrated supply chain.

Although current health trends have placed greater emphasis on immune-boosting ingredients, beverage-makers have been fueling this trend for years.

G FUEL, The Official Energy Drink of Esports, announced its new Sour FaZeberry flavor, which is developed in collaboration with gaming organization FaZe Clan, now is available to buy at gfuel.com.

Created by Julio Iglesias Jr., J-GEN, a brand of Alfa Vitamins Laboratories Inc., is a daily hydration and immune-boost drink featuring a sweet fruit taste, as well as antioxidants and electrolytes, the company says.