G FUEL, The Official Energy Drink of Esports, announced its new Sour FaZeberry flavor, which is developed in collaboration with gaming organization FaZe Clan, now is available to buy at gfuel.com.

Gatorade, a brand of PepsiCo, has announced the launch of its first caffeinated beverage designed to also deliver hydration: BOLT24 ENERGIZE. The beverage contains 50-75mg of caffeine in each bottle, depending on the flavor, and will hit store shelves early this year.

Pop & Bottle announced the launch of its new line of functional oat milk lattes: The Supers. 

Liv Tru launched its self-titled line of natural performance beverages. 

Atay launched its self-titled line of Moroccan Ice Teas in three varieties: Spicy Lemon Ginger, Fresh Mint and Wild Rose Cherry. 

Similar to last month’s poll, readers continue to show interest in cannabis beverages. In the Readers’ Choice: New Product poll for July, Beverage Industry readers selected YOLO Shots: CBD-Infused Caffeine Shots as their favorite new product release.