Wellbeing Brewing Company has partnered with Just Add Buoy to launch Victory, a zero-proof wheat brew that also hydrates while you drink it. Just Add Buoy worked with a pharmaceutical expert to develop the flavorless blend of electrolytes, B vitamins, and antioxidants that is used in the brew to make it not only refreshing, but also hydrating.
Plant proteins, stevia sweeteners among highlights at show
July 29, 2019
The Institute of Food Technologists (IFT) hosted its annual Food Expo, which took place June 2-5 at the Ernest N. Morial Convention Center in New Orleans.
As American’s definition of health and wellness has grown more complex, beverage companies are highlighting not just what is not in beverages, but what is in beverages.
Company plans to release additional functional coffee blends throughout the year
February 11, 2019
San Diego-based VitaCup, the coffee company that introduced vitamin-infused coffee pods, announced the introduction of its Genius Blend in ground coffee bags.
VitaCup Inc. launched VitaCup, a line of vitamin-infused single-serve coffee pods in five blends: Slim Blend, Probiotic Blend, Beauty Blend, Genius Blend and Green Tea.
As health-conscious consumers seek out premium products with added vitamins and minerals, beverage companies are developing new products that contain vitamins and minerals.
Miami-based Drinkfinity, a venture of PepsiCo Inc., announced the launch of its new, self-titled personalized beverage designed to fit the individual lifestyles of today's busy go-getters. With Drinkfinity, people can "Peel, Pop and Shake" to combine the dry and liquid ingredients contained in portable pods with water in a specially designed, reusable, BPA-free vessel, and create beverage blends in a variety of flavors, the company says.