Suja Organic announced the launch of Suja Organic Protein Shakes.

The new product offering marks Suja Organic’s entry into the fast-growing RTD protein market, the company notes.

“To further establish Suja Organic as a wellness platform with offerings that meet essential daily nutrition, we’re thrilled to introduce our new protein shakes,” said Bryan Riblett, chief innovation officer at Suja Organic, in a statement. “Our customers already look to Suja Organic for their nutrition needs and these new protein blends have been meticulously crafted to include protein, vitamins, minerals and fiber for the perfect balance of function and nutrition. We’re looking forward to providing a product that is in line with our brand promise and stands out from the competition with 100% USDA-certified organic ingredients that are also vegan and free of GMOs.”

Available in three varieties — Vanilla Cinnamon, Chocolate and Coffee Bean — Suja Organic Protein Shakes offer 16 grams of plant-based pea, rice and hemp protein, the company says.  

Additionally, Suja Organic’s purposeful protein blends combine powerhouse whole foods, functional ingredients, essential vitamins (vitamins A, B, C, D and E), minerals (iron, calcium and potassium), and macro-nutrients for foundational nutrition, it notes. Each shake is 200 calories, blended with almond milk and coconut cream for rich smoothness, with 3-4 grams of Acacia fiber, it adds. 

Packaged in a 12-ounce bottle, Suja Organic Protein Shakes now are available to purchase for $4.99 nationwide in Target stores and on