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New ProductsSports Drinks

REBBL Upcycled Protein Shakes

REBBL Upcycled Protein Shakes.png

(Image courtesy of REBBL)

May 1, 2024

REBBL, a brand of SYSTM Foods, announced the expansion of its Protein portfolio with the debut of REBBL Protein Shakes.

Powered by a plant protein blend, the upcoming line of Protein Shakes deliver on the delicious, sustainable, and functional demands of today, according to the company.

The proprietary protein blend featuring upcycle-certified non-GMO barley contains 26 grams of protein and only 4 grams of sugar, the company notes. By using upcycled ingredients, REBBL’s innovative protein blend helps reduce greenhouse gas emissions produced by food waste and creates a lower carbon footprint than other proteins available in the market at this scale, it says.

“Our new Protein Shakes exemplify our dedication to delivering best-in-class plant-powered protein beverages that resonate with consumers across the board,” said Andy Fathollahi, CEO of SYSTM Foods, in a statement. “Our goal is to deliver an accessible, high-protein functional beverage that prioritizes sustainability without compromising on flavor or quality.” 

REBBL Protein Shakes will be offered in three familiar flavors — Milk Chocolate, Vanilla and Cookies & Creme — available in 12-ounce bottles, launching at select retailers nationwide beginning in August, the company says.

www.rebbl.com


KEYWORDS: functional beverages low sugar protein drinks sustainability

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