Vitamins and minerals - Articles - Page 5

Liquid I.V. releases Hydration Multiplier+ Immune Support

New drink features Wellmune to boost immunity

October 7, 2020

Liquid I.V., El Segundo, Calif., is expanding their family of Multipliers with its latest launch: Hydration Multiplier+ Immune Support. The newest non-GMO drink mix contains an immune support blend and will be available nationwide at retailers like Walmart, Amazon, Costco and Liquid-IV.com.

Beverage Beat

Study shows COVID-19 has shifted supplement market

Respondents acceptance of pill supplementation declines, opening opportunities for food, beverage

Jessica Jacobsen

September 18, 2020

According to a study released by MarketPlace, the pandemic has prompted consumers to turn to supplements to boost immunity.

Operations Perspective

Packaging line logistics drive integrated supply chain

Future challenges will be driven by today’s demands

John Peter Koss

July 29, 2020

The logistics of beverage packaging lines are important and vital because they represent the core of an integrated supply chain.

R&D Feature

Pandemic heightens importance of immune health ingredients

Immunity-boosting beverages show multi-ingredient approach trend

Jessica Jacobsen

July 27, 2020

Although current health trends have placed greater emphasis on immune-boosting ingredients, beverage-makers have been fueling this trend for years.

Constellation Brands collaborates with Karma Wellness Water on new campaign

New creative highlights packaging, nutrient benefits

March 4, 2020

Victor, N.Y.-based Constellation Brands and Pittsford, N.Y.-based Karma Wellness Water, Constellation Ventures’ first minority investment in a non-alcohol brand, have collaborated to launch a new marketing campaign to optimize the potential of the Karma beverage brand and its patented cap technology.

J-Gen

February 26, 2020

Created by Julio Iglesias Jr., J-GEN, a brand of Alfa Vitamins Laboratories Inc., is a daily hydration and immune-boost drink featuring a sweet fruit taste, as well as antioxidants and electrolytes, the company says.

Coca-Cola Energy

February 21, 2020

The Coca-Cola Co. released Coca-Cola Energy, an energy drink that is aimed at providing consumers with an approachable option to the energy drink category, it says.

Gatorade BOLT24 ENERGIZE

January 7, 2020

Gatorade, a brand of PepsiCo, has announced the launch of its first caffeinated beverage designed to also deliver hydration: BOLT24 ENERGIZE. The beverage contains 50-75mg of caffeine in each bottle, depending on the flavor, and will hit store shelves early this year.

Victory wheat brew

January 2, 2020

Wellbeing Brewing Company has partnered with Just Add Buoy to launch Victory, a zero-proof wheat brew that also hydrates while you drink it. Just Add Buoy worked with a pharmaceutical expert to develop the flavorless blend of electrolytes, B vitamins, and antioxidants that is used in the brew to make it not only refreshing, but also hydrating.