Articles Tagged with ''vitamins and minerals''

functional beverages
Beverage R&D

Vitamins, minerals play starring role in functional beverages

Beverage-makers turn to vitamins, minerals to meet consumer need states
Sabetta-Lauren.jpg
Lauren Sabetta

The COVID-19 pandemic illuminated consumer interest in vitamins and minerals. Experts note that more of today’s consumers are awakening  to “better-for-you” (BFY) beverage trends as they continue to seek drinks that provide fortification


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Gist 25-calorie prebiotic sparkling beverage

Vitamins, minerals key to good health

Immunity takes center stage with vitamins D, K
Barbara Harfmann
The usage of vitamin D and K in combination bolsters immune support, while botanical extracts, such as acerola, beetroot and yerba mate, provide vitamins and antioxidants. Minerals such as zinc also are trending.
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Roar Organic

ROAR Organic revamps formulation, packaging

Brand moves beyond refreshment to include more vitamins, antioxidants

ROAR Organic, Bethlehem, Pa., announced a new recipe for its line of beverages, which are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water.


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Abbott develops Pedialyte hydration solution to support immune health

Pedialyte with Immune Support includes prebiotics, vitamins

Because supporting the immune system is top of mind for many people, Abbott Park, Ill.-based Abbott is launching a new Pedialyte formulation specifically designed with key nutrients to support immune health. Pedialyte with Immune Support was developed for consumers looking for key immune-supporting nutrients in their hydration solution.


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vitamin-infused cold-brew shot: Ojai Valley
R&D Feature

Immunity-conscious consumers seek fortified beverages

Consumers seek improved health, on-the-go nutrition
Sarah Graybill
Sarah Graybill
Consumers’ increased focus on health and performance has been exacerbated by the pandemic’s influence on immunity-focused consumers. Meanwhile, beverage-makers are innovating ways to fortify beverages in ways that also deliver on taste and texture.
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Liquid IV Immune Support

Liquid I.V. releases Hydration Multiplier+ Immune Support

New drink features Wellmune to boost immunity

Liquid I.V., El Segundo, Calif., is expanding their family of Multipliers with its latest launch: Hydration Multiplier+ Immune Support. The newest non-GMO drink mix contains an immune support blend and will be available nationwide at retailers like Walmart, Amazon, Costco and Liquid-IV.com.


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