San Diego-based VitaCup, the coffee company that introduced vitamin-infused coffee pods, announced the introduction of its Genius Blend in ground coffee bags.
This is the first of the company's "functional coffees" to be offered ground in bags for use in drip coffee makers. Genius Blend features MCT oil, turmeric and cinnamon.
"Our customers asked for ground coffee and we listened," said Brandon Fishman, founder and chief executive officer for VitaCup, in a statement. "The response to our 'better for you brews' of functional coffees in pods has been tremendous, but we recognize that many coffee drinkers prefer to brew their own. We want them to enjoy the benefits Genius Blend has to offer too."
For now, customers only will be able to purchase the new bags of Genius Blend on the company's website, VitaCup.com. In addition to MCT oil, turmeric and cinnamon, Genius Blend is infused with VitaCup's proprietary metabolism and energy boosting "essential vitamin blend" of B vitamins (B1, B5, B6, B9, and B12); D3 for immune health; and free-radical neutralizing antioxidants, it says. This medium roast coffee is produced from 100 percent Arabica beans sourced from Mexico and Brazil. The price for a 12-ounce bag of the premium ground coffee is $19.99.
In the next several months, VitaCup will roll out the rest of its functional coffees in bags. Next up is Beauty Blend, which is infused with collagen, biotin (B7), folic acid (B9) and cinnamon; followed by Probiotic Blend to promote gut health; and Slim Blend for balance and metabolism.