Lifeway Foods announced the expansion of its popular ProBugs line with the launch of ProBugs Kefir made with conventional whole milk in three new kid-approved flavors.

“Our goal has always been to make probiotic-rich foods easy, fun and available to all families,” said Julie Smolyansky, CEO of Lifeway Foods, in a statement. “When we launched ProBugs Kefir in pouches back in 2007, we set the stage for a kids’ food revolution. With this new expansion into conventional whole milk kefir pouches, we’re continuing that mission by making gut health even more accessible, without compromise.”

The following ProBugs Whole Milk Kefir pouches debuts in three kid-friendly, lactose-free flavors: Creamy Orange, Goo-Berry and Strawnana.

Each pouch is made with conventional whole milk kefir, contains billions of live and active probiotic cultures and provides a good source of protein and calcium, all in a kid-friendly, squeezable format that's ideal for on-the-go snacking, the company says.

Lifeway ProBugs Conventional Whole Milk Kefir pouches will be available to purchase nationwide soon, joining the brand’s new Probiotic Smoothies + Collagen and Conventional Whole Milk 32-ounce product lines as part of a growing portfolio of probiotic-rich foods designed to support health for the whole family, it notes.

www.lifewaykefir.com